Area Manager
WhiteCrow Researchindia, India19 hours ago
Job descriptionDeveloping and executing a regional sales strategy to drive sustainable business growth. Leveraging brand trends and premiumization insights to expand market share. Identifying new business opportunities, strengthening trade partnerships, and maximizing revenue streams. Leading brand launches and establishing new brands in key markets from the ground up. Building and nurturing strong relationships with wholesalers, distributors, and key accounts. Ensuring a robust and efficient discount / pricing / revenue model aligned with business needs. Optimizing pricing strategies and trade partnerships to drive profitable growth. Maintaining a deep understanding of excise policies, tax structures, and licensing frameworks. Ensuring all business operations comply with local, state, and industry regulations. Adapting business strategies in response to evolving policy changes. Being highly proficient in Excel and analytics tools to track performance and drive insights. Developing data-backed forecasting models to predict sales trends and market movements. Creating structured processes for reporting, planning, and execution, ensuring predictability in numbers. Implementing SOPs for credit, sales tracking, and demand planning to drive efficiency. Utilizing KPIs such as width and depth of distribution, effective coverage, PJP planning, and total lines billed to drive performance. Driving brand growth profitably by leading effective trade marketing and consumer engagement strategies. Working closely with marketing teams to implement high-impact brand activation initiatives. Tracking consumer behavior, competitor activity, and emerging trends to refine brand positioning. Mentoring and developing a high-performing sales team, fostering a culture of accountability and excellence. Providing training, coaching, and clear strategic direction to align teams with business goals. Establishing clear KPIs and review mechanisms to monitor and drive team performance. Ensuring financial discipline and credit risk management in wholesale operations. Monitoring payment cycles, outstanding receivables, and trade partner compliance. Aligning pricing and discount structures to maintain a balance between sales growth and profitability. Proven experience in the AlcoBev industry, with a track record of building brands and driving profitable growth.m Strong analytical skills with the ability to interpret data and drive business decisions. Advanced proficiency in Excel and data analytics for reporting, forecasting, and planning. Process-driven mindset, ensuring structured execution and business predictability. Expertise in wholesale market operations, credit structures, and financial management. Deep understanding of regulatory policies and compliance in the alco-beverage industry. Demonstrated leadership in building and grooming high-performing teams. Excellent negotiation and relationship-building skills with key customers and trade partners.
Salary : Competitive / Paid in Indian Rupee . INR / Annual Recommended Quick Links
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About WhiteCrow
We are global talent research, insight, and sourcing specialists with offices in the UK, USA, Singapore, Malaysia, Hong Kong, Dubai, and India. Our international reach has helped us to understand and penetrate specialist markets at a global level. In addition to this, our service is also extended to complement our client's in-house talent acquisition teams.
As an Area Manager, you will be responsible for
Market Strategy & Business Development :
Wholesale & Key Account Management :
Excise & Regulatory Compliance :
Data-Driven Decision Making & Process Optimization :
Brand Building & Profitability :
Team Leadership & Development :
Financial & Credit Management :
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Area Manager • india, India
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