Associate Director - Category

With 100+ bn minutes streamed annually, 120 minutes of daily average listening time, and 6+ billion total audio plays on our platform, Pocket FM is on a mission to build the world’s largest AI-powered audio streaming platform. Rapid growth in the US and India, with strong momentum in Europe and LATAM.

We operate across diverse geographies, tackling complex challenges that require leaders who can navigate ambiguity and drive impact. These roles demand the ability to solve novel, first-of-their-kind problems—often without precedent. This position involves leading key functions, including creative teams, production, digital marketing, and user acquisition; as well as managing large-scale, cross-functional initiatives. Thriving at Pocket requires a mix of high IQ and EQ, analytical rigour, an entrepreneurial mindset, and the ability to influence C-suite decision-making.

We offer ambitious goals, complex problem-solving, and full ownership over execution. Prior experience solving similar problems isn’t required. What matters is adaptability, a willingness to learn and reinvent, and intellectual humility. We seek individuals who thrive in uncertainty, bring fresh and innovative perspectives.

Here's what we're solving for :

This role sits at the intersection of analytics, product, and growth, tackling first-time, complex challenges across diverse genres

Content Growth & Expansion : Improve CPI for new shows and scale high-performing content to reach new audience segments

Test, iterate, and scale both paid and organic channels to drive sustainable growth. Revenue & Retention Optimisation : Maximise monetisation, improve retention metrics, and enhance user lifetime value

AI-Driven Production & Scaling : Shift user acquisition testing from thumbnail optimisation to AI-driven experiments and scale realistic AI-generated videos for content distribution

Content Adaptation & Commissioning : Optimise content adaptation for broader appeal and identify high-potential growth shows across key categories

Live-Action Production : Maintain and scale live-action content as a core part of our ongoing operations, leveraging A / B testing and advanced analytics to optimise content performance and acquisition strategies

Here’s what we are looking for :

5+ years of experience in growth / business roles with high operational excellence

Astute problem-solving skills and ability to break (seemingly) large problems into smaller and practical solvable pieces, and a data-driven approach to decision-making, with a keen eye for insights and metrics

Someone who excels at developing and implementing a plan from concept to completion, generating measurable outcomes

Track record of productive teamwork - starts with “why” rather than “what,” enjoys getting their hands dirty, and possesses a drive for continuous learning. Have an action-bias; solve problems, execute, and iterate, if required