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Group Head- Brand Growth

Group Head- Brand Growth

Lyxel&Flamingo (L&F)mohali, gujarat, in
6 days ago
Job description

Designation – Group Head - Brand Growth

Location – 1st Floor, Tower-A, UNITECH CYBER PARK, Durga Colony, Sector 39, Gurugram, Haryana 122003

Days of working – 5 (Sat& Sun fixed off)

Overview :

We are seeking an accomplished and strategic Group Head with advanced knowledge in social media, strategic planning, and a comprehensive understanding of influencer marketing, paid media, SEO, technology, and e-commerce. The ideal candidate should be passionate about team and account growth, adept at leading large-scale campaigns, and possess strong expertise in strategy development, campaign execution, extensive research, and understanding the entire process of creating a brand identity.

Key Responsibilities :

Strategic Account Management :

  • Develop and implement high-level strategic account plans to drive both team and account growth.
  • Utilize advanced knowledge of social media, influencer marketing, paid media, SEO, tech, and e-commerce for comprehensive account strategies.

Campaign Execution and Research :

  • Lead the planning and execution of impactful campaigns, ensuring alignment with client goals. Work on 360 integrated campaigns.
  • Conduct extensive research to gather insights, inform strategies, and optimize campaigns.
  • Manage multiple projects simultaneously, mentoring or supervising other projects with respective managers.
  • Understand and implement mainline marketing strategies and effectively add that in campaign planning and execution.
  • Team Leadership and Management :

  • Lead and mentor a team of more than 5-6 Account Managers / Solution Architects, fostering a collaborative and high-performance team culture.
  • Provide strategic guidance on team growth, account management, and campaign execution.
  • Client Relationship Management :

  • Build and maintain strong client relationships, acting as the main point of contact.
  • Recognize the crucial nature of client management in ensuring client satisfaction.
  • Address client concerns and proactively identify opportunities for account expansion.
  • Understanding Brand Identity Importance :

  • Understand the entire process of creating a brand identity, including defining brand archetypes, visual tonality, and brand persona.
  • Collaborate with creative teams to ensure brand elements align with client objectives and resonate with target audiences.
  • New Business Pitches :

  • Actively participate in and lead new business pitches, showcasing expertise in digital marketing.
  • Research data, gather insights, and prepare compelling presentations for pitch activities.
  • Present and lead pitches from the forefront, demonstrating leadership and strategic thinking.
  • Opportunity Identification and Event Planning :

  • Identify opportunities for big events in advance, aligning with festive, sports, or special occasions.
  • Create plans for significant events and ensure seamless execution.
  • Upselling and Project Leadership :

  • Create opportunities for different verticals and propose them to existing clients.
  • Lead projects with complex delivery, covering all digital verticals / solutions provided.
  • Key Skills & Qualifications :

  • Minimum 6 years of Brand growth experience for clients.
  • Exceptional communication and interpersonal skills for effective stakeholder management.
  • Strong background in managing and coordinating teams to execute marketing initiatives.
  • Candidate with experience in digital marketing agency is preferred.
  • About Lyxel&Flamingo :

    Lyxel&Flamingo is all in one Digital Marketing Solution for businesses at the intersection of art, design, and technology. Our multi-competence left brain-right brain approach create powerful solutions for brands in an increasingly disruptive world. We dig right into the business.

    Company Website - lyxelandflamingo.com

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    Head Growth • mohali, gujarat, in

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