Project Lead Marketing

Role Objective : - The Marketing Project Lead will closely be working with the Marketing Heads of the Strategic Business Units and directs marketing strategy on product. The role combines strategic therapy-focused marketing with global brand selection, competitive positioning, and portfolio optimization to maximize market penetration. Proficient in proactive performance monitoring, early risk / opportunity signaling, and delivering execution excellence, ensuring sustainable brand growth in both domestic and international markets.

Key Responsibilities :

• Market Gap Identification & Geo-Expansion

1. Continuously analyze international business landscapes to identify evolving need gaps through marketing insights.

2. Drive geo-expansion strategies by leveraging domestic market strengths for targeted international geographies.

3. Develop strong rationale for new brand launches in global markets.

4. Coordinate cross-pollination of successful domestic brands into relevant global markets, ensuring regulatory and commercial alignment.

5. Foster seamless collaboration between marketing and operations teams to improve turnaround time and execution efficiency.

6. Align operational capabilities with market demands to ensure timely product availability.

7. Work closely with assigned therapy areas to select suitable brands for global expansion based on geographic relevance and competitive potential.

8. Create and maintain attribute mapping aligned to specific geography needs to guide brand positioning.

9. Build robust marketing and brand plans with competitive differentiation.

10. Strengthen product portfolios, set product mix rationale, and optimize tail-end brands for profitability and market relevance. Execution Excellence & Performance Monitoring

11. Ensure flawless implementation of brand strategies and marketing plans in line with defined KPIs.

12. Raise green / red flags proactively to signal opportunities or risks and recommend timely corrective actions.

Educational Qualifications : - A min Science graduate / B Pharm / M Pharm with MBA from reputed institution

Work Experience :

1. Experience in business project management in healthcare International is prefered

2. A work experience in brand / marketing / portfolio management / business analytics of 5-7 years is desirable

3. Leadership trait, passion and strong desire of achievement with collaborative skill are few essentials for this role

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Skills Required

Marketing Strategy, Performance Monitoring, Business Analytics, Portfolio Optimization, Competitive Positioning