This role is for one of the Weekday's clients
Salary range : Rs - Rs (ie INR 6-8 LPA)
Min Experience : 4 years
Location : Mumbai
JobType : full-time
We are seeking a data-driven and creative Performance Marketing Executive to manage, optimize, and scale paid campaigns across multiple digital platforms. The ideal candidate will have a strong grasp of performance marketing strategies, audience targeting, and conversion optimization to drive measurable business growth.
Type : Full-time
Location : Prabhadevi / Parel (5-minute walk from the station)
Working Days : Monday to Friday (Weekends off)
Requirements
Key Responsibilities
1. Paid Campaign Management
- Plan, set up, and manage campaigns across Google Ads , Meta Ads , LinkedIn , and other digital platforms.
- Efficiently manage budgets to ensure maximum ROI and performance outcomes.
2. Lead Generation & Conversion Optimization
Develop and execute funnel-specific campaigns for Ecommerce , B2B2C , and B2B segments.Optimize ad creatives, copies, and landing pages to boost conversion rates.3. Performance Monitoring & Reporting
Track and analyze campaign performance using tools like Google Analytics and Ads Managers.Provide weekly and monthly reports with actionable insights for continuous improvement.4. Creative Collaboration
Collaborate with design and content teams to develop engaging visuals, videos, and landing pages that drive conversions.5. Testing & Experimentation
Conduct A / B tests on creatives, CTAs, audience segments, and placements to enhance performance.6. Audience Strategy
Define and manage remarketing , lookalike , and custom audience strategies to maximize reach and engagement.Required Skills
Google AdsMeta AdsLinkedIn AdsPaid Campaign StrategyLead Generation CampaignsPaid Campaign Optimization