Lifecycle Marketing Manager

The Role

This is a hands-on CRM and marketing automation role for a professional who can design

and execute high-impact communication journeys that move leads to action and reduce

drop-offs across the funnel.

You will build multi-channel CRM journeys, create conversion-focused communication, run

A / B tests, set up triggers and scoring logic, and drive measurable improvements in lead

engagement and conversion outcomes.

What You'll Do

• Build and manage multi-channel CRM communication across Email, WhatsApp, SMS, and Push.
• Design, implement, and optimise automated journeys, drip campaigns, triggers, and nurture flows across the student lifecycle (lead → engagement → conversion →onboarding).
• Run A / B and multivariate tests on messaging, subject lines, send times, formats, and journey logic to improve engagement and conversions.
• Set up and evolve lead scoring models to prioritise high-intent prospects and enable efficient admissions follow-ups.
• Write clear, human, conversion-driven CRM copy tailored to student psychology and funnel stage.
• Use analytics to identify leakage points, optimise funnel steps, and improve channel performance.
• Develop and maintain CRM dashboards to track engagement, performance, experiments, and journey impact.
• Work closely with Digital Marketing, Admissions, Content, and Product to ensure seamless lead handover, nurturing, and conversion experience.
• Contribute to early lifecycle and onboarding communication to improve activation and first-week experience.

What You’ve Done

education / edtech B2C experience is a plus.

comfortable with GA4, UTM usage, and attribution basics.

You Are

What Success Looks Like

Why Join Us

This is a high-ownership role where you will run the CRM engine for a next-generation

education institution. You will build journeys from the ground up, see direct impact on

conversions, and shape how thousands of students experience NST from first touch to

onboarding.

Open Positions

Mandatory Skills

Product Marketing, CRM Management, Hubspot, Clevertap, Salesforce, Excel, Ab Testing

Location

Bengaluru, Karnataka, India