Digital Marketing Specialist

Job Description

We are seeking a highly skilled Digital Marketing Strategist to join our team. In this role, you will be responsible for developing and executing comprehensive digital marketing campaigns across various channels.

As a key member of our marketing team, you will work closely with cross-functional teams to drive business growth through data-driven strategies and creative messaging.

Your primary focus will be on planning and managing advertising campaigns on Google Ads and Meta Ads, leveraging audience behavior and customer insights to inform targeted messaging.

You will also collaborate with content and design teams to craft effective ad creatives, monitor performance, and optimize campaigns based on data-driven insights.

Key Responsibilities :

• Develop and execute digital marketing campaigns across multiple channels, including search, social media, and email.
• Plan and manage advertising campaigns on Google Ads and Meta Ads, researching audience behavior and customer insights for targeted messaging.
• Collaborate with content and design teams to craft effective ad creatives.
• Monitor performance, analyze results, and optimize campaigns based on data-driven insights.
• Contribute to improving the marketing funnel from ad click to landing page conversion.

Required Skills and Qualifications :

Benefits :