Digital Brand Storyteller

Social Media Writer–Strategist (3–4.5 Years Experience)

Compensation : ₹9–12 LPA (Bangalore)

Role Type : Full-time

Location : On-site

About Company

For over two decades, Basil has been a trusted full-funnel digital marketing agency, passionately crafting growth stories that inspire. With a team of 50+ specialists, we blend creativity with data-driven strategy across branding, performance marketing, social media, print, lead generation, and content creation — helping brands flourish in an ever-evolving landscape.

Our journey has been shaped by partnerships with some of India’s most esteemed brands, managing over $50 million in annual ad spend and driving sustainable, long-term growth.

With an unmatched ability to build vibrant, engaged global communities, we’ve empowered Fortune 500 companies such as Unilever, Pepsico, P&G, Allstate, and Kimberly-Clark to achieve their boldest visions. We also lead global mandates for brands like Lenovo, Indian Hotels Company, and Mphasis, delivering marketing excellence that bridges creativity and performance.

About the Role

We’re looking for a Writer–Strategist — someone who can write with clarity and creativity, but think with the discipline of a marketer. This is a role built for someone wasn’t pleased with just “content writing” and now understands how content shapes awareness, trust, and ultimately, conversions .

You’ll work across social, digital, and performance channels, helping shape narratives that are insight-led, persona-driven, and built to move the consumer through the funnel not just generate engagement.

This is a great fit for someone with 3–4.5 years of experience , who now wants to take ownership of brand storytelling, audience insight, and performance outcomes.

What You’ll Own

1. Content Strategy & Planning

• Build multi-brand content calendars rooted in consumer personas and funnel needs.
• Understand and track your competitive environment and adopt best practises and differentiate
• Lead messaging strategy across awareness, consideration, and conversion stages.
• Identify content gaps, campaign opportunities, and formats that drive meaningful impact.
• Identify creative angles and cultural hooks that make brands stand out.

2. Writing & Creative Craft

3. Performance-Centric Thinking

4. Cross-Functional Collaboration

5. AI-Enabled Creative Workflow

You’ll Succeed if You Have :

What Your Portfolio Should Show