Meta add specialist

Company Description

Aashayein Judiciary Education Center (ALEC) is a prominent mentoring and coaching institute for legal studies, specializing in preparing students for competitive exams with a focus on the MP Civil Judge Examination. Established in 2018 and based in Bhopal, the institute is recognized for its commitment to empowering students with conceptual clarity and targeted preparation. ALEC's unique approach simplifies complex legal materials, equipping students with the confidence to excel in judiciary exams. By fostering an environment of learning, unlearning, and relearning, ALEC helps students debunk exam myths and develop a strong foundation in legal aptitude.

Role Description

This is a full-time, on-site role based in Bhopal for a Meta Ads Specialist. The Meta Ads Specialist will be responsible for planning, implementing, and managing paid advertising campaigns across Meta's platforms, including Facebook and Instagram. Key activities will include creating ad copy, optimizing ad performance, conducting audience research, monitoring analytics, managing budgets, and identifying trends to maximize ROI. Collaboration with the team to align strategies with promotional campaigns and branding goals is also essential.

Qualifications

• Proficiency in setting up, managing, and optimizing Meta Ads campaigns, including audience targeting and ad placements
• Strong analytical skills for monitoring campaign performance and interpreting data
• Experience in developing ad copies, visuals, and creative marketing content
• Knowledge of advertising budget management and cost optimization techniques
• Ability to identify market trends and adapt ad strategies
• Excellent problem-solving and communication skills, both verbal and written
• Familiarity with tools such as Facebook Ads Manager, Meta Business Suite, and related platforms
• Bachelor's degree in Marketing, Advertising, or related field preferred
• Experience in the education industry or competitive exam coaching is a plus

Skills Required

Analytical Skills