Performance Marketing and Growth Lead

About CentAI

CentAI is India’s first full-stack preventive diagnostics company focused on early detection before symptoms. Our multimodal AI platform integrates over 100 biomarkers, full-body MRI, ultra-low dose CT, DEXA, and ECG to detect 200+ conditions including cancers, cardiovascular, metabolic, and neurological diseases. We are building the gold standard in accuracy, trust, and technology for preventive healthcare.

Role Overview :

As the Performance Marketing & Growth Lead , you will own the complete growth and performance marketing engine at CentAI. You will be responsible for generating qualified leads, optimizing acquisition funnels, and driving measurable revenue outcomes. This is a hands-on role that blends analytical depth, creative experimentation, and execution discipline : ideal for someone who can both strategize and operate.

You will own all paid and organic growth channels, optimize campaigns, manage budgets, drive automation, and build a strong performance marketing foundation from the ground up.

Key Responsibilities :

• Own and scale all digital acquisition channels : Google, Meta, YouTube, programmatic, SEO, affiliates, and CRM.
• Design, execute, and optimize high-ROI lead generation campaigns across search, social, and performance platforms.
• Build, test, and refine funnel strategies that improve cost per lead, conversion rates, and ROI.
• Develop a deep understanding of customer cohorts, intent, and behavior to guide creative and targeting strategies.
• Partner closely with sales, product, and operations to ensure end-to-end funnel efficiency and accurate attribution.
• Lead experimentation in creatives, copy, and landing pages to maximize lead quality and conversion.
• Manage and mentor a small internal team and external agencies to deliver consistent performance.
• Own marketing automation, retargeting, and lifecycle marketing through CRM and email journeys.
• Continuously identify and pilot new channels, partnerships, or growth levers for scalable acquisition

Ideal Background :