Performance Marketing Expert

Company Description

At Digital Wolf, we're a team of innovative and passionate digital marketers dedicated to helping businesses thrive in the online landscape. Our mission is to empower companies to reach new heights through tailored digital marketing strategies, cutting-edge technology, and a customer-centric approach. Our team prides itself on delivering exceptional results and creating sustainable growth for our clients.

Role Description

This is a full-time on-site role for a Performance Marketing Expert located in Kolkata. The Performance Marketing Expert will be responsible for developing and implementing marketing strategies, managing and optimizing social media campaigns, driving sales through targeted marketing efforts, analyzing campaign performance, and communicating insights and recommendations. The role requires a deep understanding of digital marketing trends and the ability to effectively engage with clients and stakeholders.

Key Responsibilities :

Campaign Strategy & Execution

• Plan, launch, and manage performance campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram) .
• Build and execute ROI-driven paid marketing strategies focused on lead generation and conversions.
• Collaborate with content and design teams to develop compelling creatives and landing pages that maximize engagement.

Optimization & Analysis

Reporting & Insights

Collaboration & Growth

Qualification & Skills :

Must-Have :

Nice-to-Have :

Skills Required

Google Ads, Excel Sheets, linkedin ads , conversion tracking , Budget Management, Google Analytics