Search Engine Marketing Specialist

Position description :

• Responsible for different sections of our website and growing its traffic and leads.
• Performing ongoing keyword research including discovery and expansion of keyword opportunities.
• Researching and implementing content recommendations for organic SEO success.
• Conduct simple keyword research and use SEO guidelines to increase web traffic.
• Experience with tools such as SEMrush, Google Keyword Planner, or any other.
• Optimizing copy and landing pages for search engine optimization.
• Research and analyze competitor advertising links.
• Develop and implement link building strategy.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Executing tests, collecting, and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns.
• Tracking, reporting, and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns.
• Monitoring campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for paid search engine marketing campaigns.
• Perform ongoing paid keyword discovery, expansion and optimization.
• Research and analyze competitor advertising links.

Requirements and Skills :