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Digital ad operations

Digital ad operations

Focaccia DigitalAlappuzha, IN
4 hours ago
Job description

About Us

Focaccia Digital is a 2-year-old, next-gen ad-tech company enabling brands to unlock full-funnel advertising in a ROAS-focused manner. Our solutions currently span Connected TV (CTV) advertising, Apple advertising, and Social media advertising & commerce ads.

About the Role

We are seeking a hands-on Operations Manager – Social Media & Biddable Platforms to join our fast-growing team. This role is ideal for someone who has experience managing campaigns on Google Ads and Meta (Facebook, Instagram)—with proficiency in at least one of the platforms being a must. The candidate should also have a strong understanding of performance marketing across objectives such as lead generation, app installs, and conversion-driven campaigns.

Key Responsibilities

1. Campaign Planning & Solutioning

  • Work with the BD team to understand client briefs and craft effective media plans.
  • Forecast campaign performance metrics, recommend audience targeting, and outline creative requirements.

2. Campaign Operations – Execution, Management & Optimisation

  • Execute end-to-end campaign setup, monitoring, optimisation, and reporting on Meta and Google Ads.
  • Drive performance marketing initiatives for lead generation, app installs, and other ROI-focused objectives.
  • Deliver insights, performance reviews, and actionable recommendations to clients.

    • 3. Client Communication & Coordination

  • Lead campaign performance discussions and present optimisation strategies to clients.
  • Ensure clear, proactive communication with internal teams and external stakeholders.

    • Required Skills & Experience

  • 2–5 years of experience in campaign planning & operations within digital marketing, preferably in an agency environment.
  • Proficiency in at least one major biddable platform (Meta or Google Ads); knowledge of both is preferred.
  • Strong expertise in performance marketing campaigns (lead generation, app installs, conversion campaigns).
  • Analytical skills to interpret campaign data and translate it into insights.
  • Excellent written and verbal communication skills, with client-facing experience.

    • Why Join Us?

  • Be part of a next-gen ad-tech company shaping the future of digital media.
  • In addition to the core role of Biddable & Social Media, the candidate can get an opportunity to work across innovative formats like CTV, retail media, and social commerce.
  • Fast-paced, collaborative environment with room to grow your expertise.
  • Join the leadership team behind billion-dollar adtech businesses of India
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    Operation • Alappuzha, IN

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