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Sr. Marketing Manager
Sr. Marketing ManagerAxy • Madurai, IN
Sr. Marketing Manager

Sr. Marketing Manager

Axy • Madurai, IN
3 hours ago
Job description

About Axy

Axy is transforming how science advances by reimagining collaboration tools for researchers. We're building AI-powered platforms that help scientists discover, connect, and collaborate more effectively - from conferences to everyday research activities.

Made by scientists, for scientists - our founding team combines deep scientific expertise (PhD in Neuroscience) with proven entrepreneurial success. We're winners of VentureKick Stage 3 , Switzerland's premier startup accelerator, and we're backed by a mission to accelerate scientific progress globally.

We're at an exciting inflection point : our products are live, early traction is strong, and we're ready to scale. Now we need a marketing leader to help us reach millions of researchers worldwide.

The Opportunity

We're hiring our first marketing hire - a Senior Marketing Manager who will build and own Axy's entire marketing function from the ground up. This is a rare opportunity to shape marketing strategy across two distinct products serving the global scientific community :

  • B2B Product : Experience platform for scientific conferences
  • B2C Product : Consumer app for researchers and academic communities

You'll start as a hands-on executor, building strategies and running campaigns yourself. As we grow, you'll hire and lead a team, with potential to grow into leadership roles as the company scales.

This role is perfect for someone who gets excited about :

  • Building marketing from zero to one
  • Wearing multiple hats (strategist, executor, analyst, storyteller)
  • Working with a mission-driven product that genuinely helps people
  • The challenge of marketing to both enterprises AND consumers
  • What You'll Do

    In Your First 3 Months

  • Develop comprehensive marketing strategies for both B2B and B2C products
  • Launch campaigns to drive user acquisition for our consumer product
  • Build sales enablement assets (case studies, decks, messaging) for our B2B product
  • Set up marketing infrastructure : website optimization, analytics, email marketing, ad platforms
  • Create content that resonates with researchers and scientific organizations
  • Run experiments across channels to find product-market-channel fit
  • In Your First Year

  • Own and hit growth targets for both products (users, pipeline, revenue influence)
  • Build repeatable acquisition channels and growth loops
  • Establish Axy as a recognized brand in the scientific community
  • Launch and optimize performance marketing campaigns
  • Create viral mechanics and referral programs for B2C growth
  • Support sales team with ABM campaigns and demand generation for B2B
  • Begin hiring your first team members as we scale
  • As You Grow

  • Build and lead the marketing team (growth, content, design, demand gen)
  • Shape company-wide go-to-market strategy
  • Own brand positioning and messaging across all products
  • Scale marketing operations to reach millions of researchers globally
  • Grow into a leadership role (potential path to CMO as company scales)
  • What We're Looking For

    Must-Haves

    1. 5+ years of marketing experience with strong B2C growth marketing background

  • You've driven user acquisition, activation, and retention for consumer products
  • You know how to build viral loops, referral programs, and growth flywheels
  • You're comfortable with performance marketing (Google Ads, Facebook, paid social)
  • You understand product-led growth and know how to optimize funnels
  • 2. Hands-on execution skills

  • You can write compelling copy, design campaigns, set up ads, and analyze data yourself
  • You don't need a team to get things done - you roll up your sleeves
  • You're scrappy and resourceful, making the most of limited budgets
  • 3. Data-driven mindset

  • You live in analytics, run experiments, and make decisions based on numbers
  • You can set up tracking, build dashboards, and report on what matters
  • You understand metrics like CAC, LTV, viral coefficient, conversion rates
  • 4. Strategic thinking

  • You can build marketing strategies from scratch
  • You know how to prioritize channels and allocate resources
  • You can balance short-term execution with long-term brand building
  • 5. Startup mentality

  • You thrive in ambiguity and fast-paced environments
  • You're comfortable with changing priorities and wearing multiple hats
  • You take ownership and deliver results with minimal supervision
  • Nice-to-Haves

  • Experience marketing to academic, research, or scientific audiences
  • B2B / enterprise marketing experience (ABM, sales enablement, demand gen)
  • SaaS or tech product marketing background
  • Experience building marketing teams from 0→1
  • Understanding of SEO, content marketing, and community building
  • Design skills or ability to create basic marketing assets
  • Who You Are

  • Self-starter : You don't wait for direction - you identify opportunities and execute
  • Curious learner : You stay updated on marketing trends and love testing new channels
  • Results-oriented : You're obsessed with hitting targets and moving metrics
  • Excellent communicator : You can craft messaging that resonates and tell compelling stories
  • Mission-driven : You care about advancing science and helping researchers succeed
  • Adaptable : You're comfortable marketing both B2B enterprise products and B2C consumer apps
  • Why Join Axy?

    ✅ Ground floor opportunity - Be the first marketing hire and shape everything

    ✅ Dual product challenge - Master both B2B and B2C marketing in one role

    ✅ Mission-driven - Help accelerate scientific progress and collaboration

    ✅ Growth trajectory - Clear path to leadership as company scales

    ✅ Backed & validated - VentureKick Stage 3 winner with early product traction

    ✅ Founding team support - Work directly with PhD scientist + successful entrepreneurs

    ✅ Remote flexibility - Work from anywhere in India

    ✅ Ownership & impact - Your work directly influences company success

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