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Creative Content & Growth Specialist

Creative Content & Growth Specialist

Protecte AcademyPrayagraj(Allahabad), IN
5 days ago
Job description

Location :  Greater Noida, India

About Protecte Academy :

Join Protecte Academy, founded by Col. Subhajeet Naha (Retd), in our mission to create 1,000,000 CyberWarriors globally and establish India as a cybersecurity workforce leader. Be part of a leading community-based learning platform with expert career guidance.

Role Overview :

Protecte Academy is seeking a highly creative, versatile, and proactive individual with a passion for visual storytelling, compelling written content, and driving online growth. As our Creative Content & Growth Specialist, you will wear multiple hats, leveraging your skills in video editing, graphic design, writing, and SEO / SEM to create engaging content and optimise our online presence to attract aspiring cybersecurity professionals. This is an exciting opportunity to make a significant impact in a dynamic and crucial industry.

Responsibilities :

  • Craft Engaging Visual Content :
  • Conceptualise, shoot (basic), and expertly edit compelling video content for social media, website, and marketing campaigns (e.g., promotional videos, student stories, course previews, expert insights).
  • Design visually appealing graphics and marketing materials, including social media posts, infographics, website visuals, presentations, and more, ensuring brand consistency.
  • Develop Compelling Written Narratives :
  • Write engaging and informative social media copy, captions, and stories that resonate with our target audience.
  • Craft compelling ad copy for online advertising campaigns (SEM and social media).
  • Develop engaging content for website banners, email marketing, and other promotional materials.
  • Contribute to writing blog posts or articles related to cybersecurity training (as needed).
  • Drive Organic Growth (SEO) :
  • Conduct keyword research relevant to cybersecurity training and our target audience.
  • Implement on-page optimisation recommendations for website content and structure.
  • Contribute to link-building efforts by identifying relevant online resources.
  • Monitor and analyse website traffic and search performance using tools like Google Analytics and Google Search Console.
  • Stay updated on SEO best practices and algorithm changes.
  • Manage Paid Campaigns (SEM) :
  • Assist in the planning, creation, and management of paid search campaigns (e.g., Google Ads) focused on relevant keywords and target demographics.
  • Contribute to the development of effective ad copy and creatives.
  • Monitor campaign performance and suggest optimizations.
  • Contribute to Social Media Engagement :
  • Assist in developing and scheduling engaging content across various social media platforms.
  • Interact with followers and contribute to building a strong online community.
  • Track and report on social media performance.
  • Collaborate and Execute :
  • Work closely with the marketing, admissions, and instructional teams to align content and growth strategies.
  • Manage multiple projects and deadlines effectively.
  • Bring creative ideas and a proactive approach to all tasks.

Requirements :

  • Experience 0-4 years in a role involving a combination of video editing, graphic design, writing, and ideally some exposure to SEO / SEM.
  • Demonstrated proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, iMovie).
  • Strong graphic design skills and experience with design software (e.g., Adobe Photoshop, Illustrator, Canva).
  • Excellent writing and communication skills with a knack for creating engaging and informative content.
  • Basic understanding of SEO principles and keyword research.
  • Familiarity with social media platforms and best practices.
  • A proactive and creative mindset with the ability to multitask and manage time effectively.
  • Strong organisational skills and attention to detail.
  • A passion for visual storytelling and effective communication.
  • Bachelor's degree in Marketing, Communications, Digital Media, Design, or a related field.
  • A genuine interest in the cybersecurity domain and a willingness to learn its specifics.
  • This is an onsite position (WFO : Monday to Fridays( (WFH : Saturdays) Hours : 10 am to 6 pm IST.

    • Preferred Qualifications :

  • Experience with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
  • Basic understanding of paid search campaign management (e.g., Google Ads).
  • Experience marketing educational programs or technical training.
  • Familiarity with content management systems (CMS) like WordPress.

    • What We Offer :

  • A unique opportunity to utilise and grow a diverse skillset in a dynamic and growing industry.
  • A creative and collaborative work environment.
  • The chance to make a significant impact on our online presence and student acquisition.
  • Professional growth and development within the organisation.
  • Competitive salary and benefits package.
  • The satisfaction of contributing to the creation of future cybersecurity professionals.
  • Freshers are welcome as long as you are self motivated, you take initiative to learn and execute.

    • To Apply :

    Interested candidates are invited to submit their resume and a portfolio showcasing their video editing, graphic design, writing samples, and any relevant SEO / SEM experience to [email protected] and [email protected] Please highlight your versatility and passion for creating impactful content.

    We are looking for a creative powerhouse to join our team and help us empower the next generation of Cyber-Warriors!