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Senior Manager – Onsite

Senior Manager – Onsite

Majid Al Futtaimbelagavi, karnataka, in
6 hours ago
Job description

Role Purpose :

The Senior Manager - Onsite will be responsible for executing the strategy behind the look and feel, user journeys, and performance optimization of our mobile app experience. This role is a pivotal position that sits between product, growth, commercial and customer experience.

The role holder will work within a cross-functional team to ensure that the app is not only striking and intuitive but also high-performing and personalized-from homepage carousels to deep category navigation and checkout flows.

Role Details – Key Responsibilities and Accountabilities :

Strategic Planning :

  • Lead the UX strategy that will define the app & web experiences across all Majid Al Futtaim Retail markets.
  • Define and evolve the app UX strategy, ensuring that journeys are intuitive, accessible, and conversion optimized.
  • Own the end-to-end mobile app experience : from landing to purchase, across iOS and Android platforms across all our Majid Al Futtaim Retail markets.

Execution and Optimization

  • Monitor app KPIs including engagement, bounce rate, load time, and conversion, and drive initiatives to improve them.
  • Manage performance optimization of key app modules—especially homepage and product discovery carousels—using A / B testing, analytics, and experimentation platforms.
  • Champion customer-centric thinking using behavioral data, customer feedback, and UX research.
  • Collaborate closely with design to ensure consistency in visual identity, brand tone, and interaction design.
  • Oversee the management of substantial marketing budgets, ensuring optimal allocation and ROI across all digital channels and merchandise marketing and partnership activities.

    • Market and Channel Responsibilities

  • Serve as the primary point of contact for onsite merchandise marketing initiatives.
  • Conduct market analysis to tailor strategies that cater to local nuances and consumer behaviors.
  • Ensure the effectiveness of sale campaigns, promotional activities, and onsite merchandise customer experience enhancements.

    • Human Capital Responsibilities

  • Assist in implementation of the performance management process by setting objectives, monitoring performance, and provide constructive feedback and provide inputs to senior management.
  • Provide mentorship for the purpose of developing a continuous talent pipeline for key roles.
  • Provide inputs on training needs and coordinate with the HC department to ensure facilitation of training requirements.
  • Develop and implement on the job-training for the team.
  • Provide inputs for the development of annual manpower plan.
  • Ensure the implementation of MAFR’s corporate policies and relevant procedure.

    • Definition of Success

  • A unified, data-informed UX strategy that delivers measurable improvements in conversion, engagement, and customer satisfaction.
  • A high-performing experience team aligned with product, engineering, and growth.
  • A clearly defined and scalable experience framework used consistently across all territories.
  • Elevation of UX to a strategic business lever at the executive level.
  • Achieve Order, AOV and GMV Target.
  • Achieve Home Page Conversion Rate target, as well as Banner CTR, Banner CTT and orders through banners targets.
  • Improve app NPS across iOS and Android journeys in all territories

    • Functional / Technical Competencies

  • End-to-end product ownership (from discovery to delivery)
  • Feature prioritization & roadmap planning; app journey mapping and flow optimization
  • Stakeholder alignment and business goal translation; experience working with growth, content, and commercial teams
  • Deep understanding of mobile UX principles and customer behaviour; knowledge of best practices for product discovery (e.g., carousels, search, filters)
  • Familiarity with design systems and component libraries; ability to critique and guide UI / UX work (even if not a designer)
  • Understanding of ecommerce funnels, from homepage to checkout
  • Familiarity with user intent, friction points, and conversion tactics
  • Comfort with product analytics, KPIs, and funnel metrics (CTR, CVR, bounce rate, DAU / MAU, etc.)
  • Experience using experimentation platforms (A / B testing, multivariate testing); familiarity with A / B testing platforms (e.g., Optimizely, Firebase Remote Config, etc.); understanding how personalization engines work (rules-based vs ML-based content delivery)
  • Experience interpreting user data and behavioural insights to guide strategy
  • Strong grasp of platform-specific nuances (iOS vs Android); understanding of mobile app store constraints and opportunities
  • App Architecture Familiarity; understanding of native mobile development (iOS / Android frameworks, performance bottlenecks); familiarity with front-end / mobile component structures (e.g., how carousels, banners, navigation modules are built)
  • Knowledge of app performance metrics (load time, responsiveness, cache strategies, lazy loading); awareness of image optimization, asset delivery, and API efficiency

    • Qualification, Experience & Skills :

    Minimum Qualifications / education :

  • Bachelor’s degree in Marketing, Ecommerce or similar relevant field

    • Minimum experience :

  • 7–10+ years of experience in product management, UX, or mobile app leadership roles—preferably in ecommerce, marketplaces, or consumer tech
  • Strong understanding of UX principles, mobile design systems, and customer journey mapping.
  • Experience working with app performance metrics, personalization engines, and experimentation tools (e.g., Firebase, GA4, Optimizely).
  • Data-driven mindset with comfort in analyzing user behavior and running A / B tests to inform decisions.
  • Familiarity with the MENA market is a strong plus (language, culture, mobile behavior patterns)

    • Skills :

  • Proficient in Web and App Analytics
  • Proficient in Reporting and data visualization tools
  • Experience in strategic budget management for paid search campaigns, optimizing resources for maximum return on investment
  • Strong communication, bridging the gap between technical and non-technical stakeholders
  • High attention to detail
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