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Creative Director
Creative DirectorConfidential • India, Hyderabad / Secunderabad, Telangana
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Creative Director

Creative Director

Confidential • India, Hyderabad / Secunderabad, Telangana
2 days ago
Job description

I. Job Summary

The Creative Director will be a visionary and strategic leader within the Growth Department, responsible for driving user acquisition and brand engagement through high-performing visual and digital content. This role is crucial for defining the creative strategy across all paid channels. The ideal candidate is a hands-on leader who combines data-driven creative analysis with exceptional branding expertise to manage and mentor a team of designers while ensuring the highest quality of creative output.

Reporting To : Head of Growth

Department : Growth

Employment Type : Full-Time

Location : Hyderabad (On-site)

II. Core Responsibilities

The Creative Director will be responsible for the following key functions :

Creative Strategy & Analysis :

  • Develop and execute the overarching creative strategy specifically for performance marketing and paid channels (e.g., Google, Meta, TikTok, etc.).
  • Lead the function of creative analysis to derive insights from performance data (CTR, CVR, CPA) and translate them into actionable creative hypotheses.
  • Champion creative rework and rapid iteration based on performance metrics to continuously optimize campaigns.

Digital Marketing Leadership & Execution :

  • Own the creative strategy and execution across all digital marketing channels , leveraging a deep understanding of platform-specific best practices, audience targeting, and funnel optimization.
  • Ensure all creative initiatives are planned with a strong foundation in digital marketing principles to maximize reach and conversion effectiveness.
  • Creative Production & Oversight :

  • Oversee the end-to-end production of a diverse range of creative assets, including Video Ads, Static Banners, Email Templates, Website Design , and large-scale Brand Campaigns .
  • Ensure all creative output aligns with the established brand guidelines and maintains consistent quality across all digital touchpoints.
  • Maintain fluency with the latest creative tools and software to streamline the design process and maintain production efficiency.
  • Team Leadership & Management :

  • Lead, mentor, and manage a team of designers , fostering a culture of high performance, experimentation, and professional growth.
  • Conduct regular creative reviews and provide constructive feedback to elevate the team's skills and the quality of their deliverables.
  • Branding & Consistency :

  • Own and enforce all aspects of branding across digital assets, ensuring visual identity is strong, cohesive, and compelling.
  • III. Required Qualifications

    Experience & Education :

  • Bachelor's degree (MBA preferred).
  • Candidates graduated from NIFT (National Institute of Fashion Technology) are strongly preferred.
  • Proven experience in a senior-level creative or art direction role, preferably focused on performance marketing and digital acquisition. (Years of experience are flexible, but a robust portfolio demonstrating high-impact work is mandatory).
  • Mandatory Skills :

  • Expertise in creative analysis and interpreting data to drive design decisions.
  • Deep understanding and practical experience in all aspects of digital branding .
  • Demonstrated ability in creative rework and rapid iteration cycles in a fast-paced environment.
  • Strong background in digital marketing creative strategy.
  • IV. Preferred Qualifications (Nice-to-Have)

  • Prior successful experience working in the e-commerce industry .
  • Experience in a high-growth startup or scale-up environment.
  • Direct experience with A / B testing platforms and tools used for creative experimentation.
  • V. Compensation

  • CTC : Up to 15 LPA (Negotiable for exceptional candidates)
  • Skills Required

    Branding, Digital Marketing, creative strategy

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    Creative Director • India, Hyderabad / Secunderabad, Telangana

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