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Senior Content Writer for Finance
Senior Content Writer for FinanceTheSalesInc. • Malappuram, IN
Senior Content Writer for Finance

Senior Content Writer for Finance

TheSalesInc. • Malappuram, IN
1 day ago
Job description

About the Role

We are looking for a Senior Content Writer who can translate complex financial and insurance concepts into clear, credible, insight-driven content. Someone who understands consumer insurance behaviour, financial literacy gaps, product complexities, regulatory nuances , and can turn raw data into powerful stories.

This role requires an expert who can work closely with product, marketing, and research teams to produce content that is :

accurate, structured, data-backed, compliant, easy to understand, and AI-assisted but humanised.

Key Responsibilities 1. Financial & Insurance Content Creation

  • Write long-form and short-form content for insurance products (life, health, general, motor, term, ULIPs, etc.)
  • Create research-based blogs, explainers, guides, landing pages, scripts, newsletters, and thought-leadership content.
  • Break down complex policy features, claims processes, benefits, exclusions, and regulatory updates into human-friendly content.

2. Data Interpretation & Insight Writing

  • Analyse datasets, actuarial insights, claim statistics, industry reports, and consumer patterns.
  • Convert raw data into visual figures, structured comparisons, charts, insights, and narratives that support content credibility.
  • Create data-driven storytelling with statistical clarity.
  • 3. AI-Assisted Writing + Humanisation

  • Use AI tools to generate structured drafts, outlines, or research summaries.
  • Learn and follow the organisation’s internal AI-writing workflow.
  • Humanise AI-generated content : polishing tone, injecting clarity, adding emotion, improving accuracy, and aligning with brand voice.
  • Maintain compliance, factual correctness, and ensure content feels expert-led , not AI-written.
  • 4. Content Strategy & Structuring

  • Create SEO-optimised content structures for insurance keywords.
  • Build content templates, guidelines, and predictable narrative flows.
  • Ensure clarity hierarchy : hook → insight → explanation → data → CTA.
  • Maintain consistent formatting across all financial content.
  • 5. Compliance & Accuracy

  • Align all content with IRDAI guidelines, internal compliance checks, and legal requirements.
  • Ensure every claim, benefit, and feature is factually validated.
  • 6. Cross-Functional Collaboration

  • Coordinate with insurance product teams, underwriting, claims, marketing, and analytics.
  • Understand product briefs deeply before writing.
  • Assist in scriptwriting for videos, brochures, emailers, and sales collateral.
  • Required Skills Core Expertise

  • Strong command over financial and insurance concepts
  • Exceptional writing, editing, and structuring skills
  • Ability to simplify complex jargon
  • Strong grasp of consumer psychology and readability
  • Technical & Analytical Skills

  • Proficiency in insurance research, market benchmarking, and data interpretation
  • Ability to convert data into comparative tables, matrices, and figures
  • Understanding of SEO for financial content
  • Ability to break down regulatory updates clearly
  • AI + Content Operations

  • Familiarity with AI writing tools (ChatGPT, Claude, Jasper, etc.)
  • Ability to refine and humanise AI-generated drafts
  • Fast learner of internal content workflows and writing SOPs
  • Soft Skills

  • Detail-oriented
  • Deadline-driven
  • Strong communication and briefing skills
  • Ability to manage multiple content streams
  • Structured thinking and problem-solving approach
  • Preferred Experience

  • 3–5+ years in insurance, fintech, BFSI, wealth management , or related industries
  • Experience creating data-backed financial explainers
  • Familiarity with IRDAI guidelines and insurance documentation
  • Experience with content for web, social, performance marketing, and sales enablement
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    Content Writer • Malappuram, IN

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