Senior Director, Growth Strategy & GTM Transformation (VP)

The Mandate

A high-growth technology company is entering a new era of global expansion — with operations spanning Asia and the Middle East and now scaling their footprint to other continents. To support this transformation, we are seeking a senior leader who can bridge strategy and execution, consulting structure and commercial reality.

This role carries the accountability of building a full-suite global GTM function — from blueprint to execution — and will directly influence executive decisions across brand, market entry, and performance.

This role also serves as a successor pipeline as such it is only designed for a leader who combines strategic clarity, gravity and readiness, high level of thought leadership, commercial depth, and the ability to influence C-suite stakeholders.

1. Global Go-to-Market (B2C Focus)

• Design and lead the complete GTM framework for the company’s global products — building value propositions that resonate across multiple consumer markets.
• Define how brand, product, and performance marketing intersect to create commercial impact — owning the strategy from proposition through execution.
• Strengthen marketing performance metrics (CPM, CAC, LTV) and align with the commercial teams on customer acquisition and retention strategies.
• Develop scalable market entry playbooks for new countries, ensuring speed, consistency, and localized differentiation.
• Partner with Product, Marketing, and RevOps to evolve the customer experience and align pricing, packaging, and communications with business outcomes.
• Act as the senior commercial voice for B2C , translating data and market signals into strategic, actionable insights.

2. Consulting & Transformation Leadership (Strictly TMT Focus)

Requirements

The Ideal Candidate

Why This Role Matters

This role sits at the heart of a multi-market transformation — where consulting discipline meets commercial speed.

It’s designed for a senior leader who thrives on complexity, builds structure where none exists, and can influence the C-suite through both logic and delivery. You’ll shape how the organization grows globally — not by inheriting a system, but by creating one.

Success in This Role Looks Like

Benefits

At Substance, we believe in genuine connections, not just filling roles. If your profile is a strong match, you’ll hear from us within 1-2 weeks. If not, no empty promises—just know we appreciate your interest, and we’ll keep you in mind for future opportunities where you can truly make an impact. Our focus is on building meaningful partnerships, so when the right role comes along, we’ll be ready to make it count.

Getsubstance.co Pte. Ltd. | EA License No : 24C2398