Luxury Brand Content Lead

Job Title : Social Media Manager (Instagram Growth Specialist)

Location : Remote (Must overlap with Australia time zone 6am-2pm)

About Rolling Canvas

We are a luxury wedding photography and videography brand serving high-end South Asian weddings across Australia. We work with affluent couples who value emotion, storytelling, and a premium experience. Our social media manager must understand this luxury market and know how to create content that resonates deeply with couples planning their dream weddings.

Role Overview

We are looking for a strategic social media manager who truly understands how Instagram grows in 2025. This is not a simple posting or designing job. We want someone who knows how to create high-retention content, increase engagement, build community, and grow our brand with data-backed decisions.

Key Responsibilities1. Instagram Growth Expertise

• Proven experience growing Instagram accounts (from scratch or major scale-up)
• Must share case studies with real numbers : follower growth, engagement lifts, reach improvements
• Strong understanding of Instagram’s 2025 algorithm : retention, saves, shares, watch time
• Experience using both organic strategies and paid boosts

2. Creating High-Engagement Content

3. Modern Content Strategy (For 2025)

4. Platform Knowledge & Analytics

5. Luxury Brand & Cultural Understanding

6. Strategy & Planning

What We DON’T Want

❌ Canva-template posters

❌ Aesthetics-only social media coordinators

❌ People who believe “more posts = more growth”

❌ Outdated hashtag users (#love #instagood)

❌ Candidates who can’t show numbers / proof

❌ People who don’t understand community building

What Makes the Ideal Candidate Stand Out

✅ Thinks creatively AND analytically

✅ Understands why content performs, not just what to make

✅ Knows South Asian wedding culture

✅ Can turn long-form content into 30–50 smaller pieces

✅ Writes natural, human captions

✅ Uses content to build trust and conversions

✅ Follows trends but adapts them for luxury brands

✅ Treats Instagram as a business tool, not a vanity platform

Who They Should Be (Mindset)

Someone who :