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Digital Marketing Executive

Digital Marketing Executive

The Neotia UniversityKolkata, West Bengal, India
12 days ago
Job description

About the Company

The Neotia University

About the Role

Digital Marketing Executive

Responsibilities

  • Plans and executes all web, SEO / SEM, database marketing, email, social media, and display advertising campaigns
  • Designs, builds, and maintains our social media presence ensuring consistency in brand messaging across all channels
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
  • Identifies trends and insights and optimizes spend and performance based on the insights. To suggest new and creative growth strategies through digital marketing.
  • Plans, executes, and measures experiments and conversion tests
  • Optimize website performance for search engines (SEO) and user experience while monitoring website traffic, bounce rates, and conversion rates.
  • To collaborate with web developers and designers to improve website functionality and design
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • It is essential to evaluate all social media campaigns and refine them in collaboration with management to achieve more effective outcomes.
  • Responsible for liaising with departments and designers to ensure the timely development of all required creative assets
  • Develop & execute digital strategies.
  • To control ads from other departments

Qualifications

  • Graduation
  • Required Skills

  • Understanding of digital marketing principles and best practices.
  • Excellent analytical and problem-solving skills.
  • Good communication and interpersonal skills.
  • Ability to work independently and as part of a team
  • Pay range and compensation package

    Pay : ₹20,000.00 - ₹30,000.00 per month

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    Digital Marketing Executive • Kolkata, West Bengal, India