Digital Marketing Executive

About the Company

The Neotia University

About the Role

Digital Marketing Executive

Responsibilities

• Plans and executes all web, SEO / SEM, database marketing, email, social media, and display advertising campaigns
• Designs, builds, and maintains our social media presence ensuring consistency in brand messaging across all channels
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
• Identifies trends and insights and optimizes spend and performance based on the insights. To suggest new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests
• Optimize website performance for search engines (SEO) and user experience while monitoring website traffic, bounce rates, and conversion rates.
• To collaborate with web developers and designers to improve website functionality and design
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• It is essential to evaluate all social media campaigns and refine them in collaboration with management to achieve more effective outcomes.
• Responsible for liaising with departments and designers to ensure the timely development of all required creative assets
• Develop & execute digital strategies.
• To control ads from other departments

Qualifications

Required Skills

Pay range and compensation package

Pay : ₹20,000.00 - ₹30,000.00 per month