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Digital Marketing Executive
The Neotia UniversityKolkata, West Bengal, India12 days ago
Job descriptionGraduation Understanding of digital marketing principles and best practices. Excellent analytical and problem-solving skills. Good communication and interpersonal skills. Ability to work independently and as part of a team
About the Company
The Neotia University
About the Role
Digital Marketing Executive
Responsibilities
- Plans and executes all web, SEO / SEM, database marketing, email, social media, and display advertising campaigns
- Designs, builds, and maintains our social media presence ensuring consistency in brand messaging across all channels
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
- Identifies trends and insights and optimizes spend and performance based on the insights. To suggest new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests
- Optimize website performance for search engines (SEO) and user experience while monitoring website traffic, bounce rates, and conversion rates.
- To collaborate with web developers and designers to improve website functionality and design
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- It is essential to evaluate all social media campaigns and refine them in collaboration with management to achieve more effective outcomes.
- Responsible for liaising with departments and designers to ensure the timely development of all required creative assets
- Develop & execute digital strategies.
- To control ads from other departments
Qualifications
Required Skills
Pay range and compensation package
Pay : ₹20,000.00 - ₹30,000.00 per month
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Digital Marketing Executive • Kolkata, West Bengal, India