Area Sales Manager - Automotive Aftermarket Division (AAD)

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Job Description : Role Purpose

To drive growth for 3M’s Automotive Aftermarket Division in ROTN by appointing and developing channel partners, coaching Direct Sales Representatives (DSRs), and implementing effective market penetration strategies. The role is key to expanding 3M AAD’s footprint in the critical Tamil Nadu market by ensuring availability, visibility, and customer engagement.

Key Responsibilities

Channel Appointment & Development – Identify, appoint, and nurture distributors and channel partners for AAD products in ROTN.

DSR Management – Recruit, train, and coach DSRs to improve field effectiveness, productivity, and conversion rates.

Business Growth Strategy – Plan and execute territory-specific sales strategies to increase revenue, market share, and customer satisfaction.

Market Development – Drive secondary sales by ensuring strong market coverage, new outlet activation, and product visibility in key automotive clusters.

Stakeholder Engagement – Build strong relationships with garages, workshops, body shops, retailers, and distributors to strengthen 3M’s presence.

Performance Monitoring – Review sales performance, track KPIs, and take corrective actions to meet and exceed monthly / quarterly targets.

Competition Mapping – Conduct regular market visits to understand competitor activity and identify growth opportunities.

Qualifications & Experience

Education : Bachelor’s degree in Business, Marketing, or Commerce (MBA preferred).

Experience : 5–8 years in Automotive Aftermarket, FMCG, Paints, Lubricants, or Consumer Durables with proven success in channel development and field sales.

Market Knowledge : Prior exposure to Tamil Nadu trade and automotive aftermarket preferred.

Key Competencies

Strong understanding of automotive aftermarket distribution and sales.

Ability to coach and develop field sales teams (DSRs).

Excellent communication, negotiation, and stakeholder management skills.

Data-driven, target-oriented, and proactive problem solver.