Programmatic Advertising, Centre of Excellence (Manager / Senior Associate)

Job Description

The short version :

What this role is about : The Programmatic Centre of Excellence is responsible for designing the programmatic training that underpins Kraftshala’s marketing programs. You work with the top leaders of the programmatic space in India, distill the most important ideas, and figure out the best ways to train the marketing leaders of tomorrow.

Who we’re looking for : We have 2 positions available, one at a junior level, one at a senior level. In both cases, programmatic advertising experience is a must, along with outstanding problem-solving, curiosity, and willingness to search for underlying truths.

Why you should apply : This is a role where you’ll create massive, visible impact in the industry while personally learning more about programmatic advertising compared to any other role.

About us : Kraftshala is India’s largest higher-education institution in terms of marketing placements, with a 94% placement rate across ~3,000 candidates, and we are gunning to become the world’s largest career launchpad across domains.

We’re backed by a number of eminent investors, including ex-unicorn startup founders and CXOs of global giants like RedBus, NoBroker, Nestlé, and Performics.

The detailed version of the role :

Kraftshala runs India’s largest marketing program (in terms of placements), called the Marketing Launchpad. This is a 100% live, job-linked program which serves as a talent pipeline for agencies (eg. Publicis, Dentsu, IPG, Hiveminds), etc, as well as brands like Nestlé, Nykaa, Google, Lenskart, Zomato, and 500+ other companies.

Unlike conventional programs, Kraftshala rapidly changes its curriculum, in some cases every month. For example : think about how privacy regulations and the deprecation of cookies have reshaped targeting, how retail media and CTV have become central to programmatic strategies, and how automation and AI-driven bidding have transformed campaign optimization.

As the Programmatic Centre for Excellence, you are responsible for ensuring our programs are always at the cutting edge, such that our students are able to add value to our recruiting partners from Day 1.

This includes :

• Developing Academic Content : Combining insights from your experience, plus conversations from Programmatic leaders in India, to create simplified frameworks for professionals and students. You would be asked to experiment with new tools, platforms, etc, to help our training programs stay up-to-date.
• Consulting : You will be consulting students on programmatic projects with our partnering brands. The goal is to ensure that the students deliver great results in their projects because that's how companies recruiting know they are ready.
• Upgrading Training design : Using instruction design principles and tech to upgrade students’ projects, engagements, and assessments, as well as create successful playbooks.
• Leading External Experts : Managing output of 4-6 Programmatic experts in your team who take regular sessions, project feedback discussions, and interviews. These experts work part-time with us and will report to you. Your job would be to select, audit, coach, and support them in the best way possible.
• Training : You will also be taking regular sessions for small and large groups on a variety of programmatic advertising topics
• Analysing outcome metrics : Leverage data on how our students are performing during placements and in the early part of their job to figure out and plug training / admission gaps.
• Innovation : You’ll also be involved in building new propositions / products by creating and evaluating concepts as Kraftshala expands to different audiences.
• (Optional) Social Media Impact : We are going to create a lot of learning content on social media platforms. If you are interested in this piece, we are happy to bring you in on the project.

To summarize :

The learnings that you’ll get through training, speaking to experts on the one hand, and simplifying concepts for beginners on the other hand, will enable you to consult on running better campaigns, which in turn will help you train better. This virtuous loop will help you become a kickass marketing professional.

Must-Have Skills :

We have 2 positions available, one at a manager / senior manager level, and another at a senior associate level.

Good-To-Haves :

Selection Process :

Each conversation with us will last about 30-60 minutes and will allow us to get to know each other well. This will be a mix of online and offline interactions.

Location : Delhi / Gurgaon

Know more about Kraftshala’s philosophy, culture, and investors here .

Requirements

Programmatic Advertising