Senior Influencer Marketing Executive

Key Responsibilities : Influencer Strategy Development :

• Design and implement comprehensive influencer marketing strategies aligned with business goals.
• Identify growth opportunities within influencer marketing to expand brand reach and relevance.

Influencer Sourcing and Relationship Management :

Identify, evaluate, and onboard influencers and content creators that align with the brands values and target audience.

Foster long-term relationships with influencers to establish loyalty and advocacy for the brand.

Campaign Planning and Execution :

Lead the conceptualization and execution of creative, results-driven influencer campaigns.

Collaborate with internal teams to ensure cohesive execution of campaigns across channels.

Contract and Deliverable Oversight :

Negotiate contracts with influencers, ensuring clear communication of deliverables, timelines, and expectations.

Ensure influencer content adheres to brand guidelines and meets agreed-upon standards.

Performance Tracking and Analysis :

Monitor campaign performance metrics (reach, engagement, conversions) and optimize campaigns based on insights.

Prepare detailed reports and presentations to showcase ROI and key learnings from influencer partnerships.

Industry Trend Monitoring :

Stay ahead of industry trends, platform updates, and competitor strategies to identify new opportunities.

Test and implement innovative influencer marketing techniques.

Requirements :

A minimum of 2-3 years of experience in influencer marketing, with a proven track record of delivering high-impact campaigns.

Strong relationship-building and communication skills to foster influencer partnerships.

A creative mindset coupled with analytical skills to craft and evaluate campaign strategies.

Experience in D2C / health and wellness is a plus point!

Locations :

2-3 Thane

Full-Time