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What You Should Know About This Job
Job Title : Senior Marketing Strategist
Location : Dahisar
Job Type : Full-Time
Department : Marketing
Job Summary :
We are seeking a results-driven Senior Marketing Strategist to lead the planning, development, and execution of high-impact marketing strategies. You will play a pivotal role in driving brand growth, customer acquisition, and revenue generation across digital and traditional channels. The ideal candidate has a strong analytical mindset, creative vision, and proven experience in crafting data-backed strategies that deliver measurable outcomes.
Key Responsibilities :
Develop and implement comprehensive marketing strategies aligned with business goals.Conduct market research and competitor analysis to identify opportunities and threats.Collaborate with cross-functional teams including product, sales, and creative to align marketing efforts.Monitor campaign performance and optimize strategies based on data insights and KPIs.Lead branding initiatives, positioning, and messaging strategies across all platforms.Identify new market segments, channels, and growth opportunities.Oversee content strategy, digital marketing efforts, and marketing automation tools.Stay updated with emerging trends, technologies, and best practices in marketing.Manage and mentor junior marketing team members.Report on campaign performance and ROI to stakeholders and executive leadership.Qualification :
Bachelor's degree in Marketing, Business, Communications, or related field (MBA preferred).3+ years of experience in marketing strategy, with at least 2 years in a senior / lead role.Strong knowledge of digital marketing channels (SEO, PPC, social, email, etc.)Proficiency in marketing analytics tools (Google Analytics, HubSpot, SEMrush, etc.)Excellent communication, leadership, and project management skills.Strategic thinker with a strong analytical and creative approach.Preferred Skills :
Experience in B2B and B2C marketing.Familiarity with CRM systems and marketing automation platforms.Strong understanding of user behavior and customer journey mapping.Ability to thrive in a fast-paced, dynamic work environment.