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Senior Marketing Strategist

Senior Marketing Strategist

The Mail Whaleindia, India
23 hours ago
Job description

Salary : Competitive / Paid in Indian Rupee . INR / Annual Recommended Quick Links

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What You Should Know About This Job

Job Title : Senior Marketing Strategist

Location : Dahisar

Job Type : Full-Time

Department : Marketing

Job Summary :

We are seeking a results-driven Senior Marketing Strategist to lead the planning, development, and execution of high-impact marketing strategies. You will play a pivotal role in driving brand growth, customer acquisition, and revenue generation across digital and traditional channels. The ideal candidate has a strong analytical mindset, creative vision, and proven experience in crafting data-backed strategies that deliver measurable outcomes.

Key Responsibilities :

  • Develop and implement comprehensive marketing strategies aligned with business goals.
  • Conduct market research and competitor analysis to identify opportunities and threats.
  • Collaborate with cross-functional teams including product, sales, and creative to align marketing efforts.
  • Monitor campaign performance and optimize strategies based on data insights and KPIs.
  • Lead branding initiatives, positioning, and messaging strategies across all platforms.
  • Identify new market segments, channels, and growth opportunities.
  • Oversee content strategy, digital marketing efforts, and marketing automation tools.
  • Stay updated with emerging trends, technologies, and best practices in marketing.
  • Manage and mentor junior marketing team members.
  • Report on campaign performance and ROI to stakeholders and executive leadership.
  • Qualification :

  • Bachelor's degree in Marketing, Business, Communications, or related field (MBA preferred).
  • 3+ years of experience in marketing strategy, with at least 2 years in a senior / lead role.
  • Strong knowledge of digital marketing channels (SEO, PPC, social, email, etc.)
  • Proficiency in marketing analytics tools (Google Analytics, HubSpot, SEMrush, etc.)
  • Excellent communication, leadership, and project management skills.
  • Strategic thinker with a strong analytical and creative approach.
  • Preferred Skills :

  • Experience in B2B and B2C marketing.
  • Familiarity with CRM systems and marketing automation platforms.
  • Strong understanding of user behavior and customer journey mapping.
  • Ability to thrive in a fast-paced, dynamic work environment.
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    Marketing Strategist • india, India

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