Brand Engagement Strategist

Company Description

LOFT PR is a boutique communications and brand strategy studio specializing in fashion, jewelry, and lifestyle brands. We create compelling narratives that resonate, build strong media presence, and collaborate with influencers and celebrities to drive meaningful conversations. Our work is designed to deliver impactful and measurable results, elevating brand visibility and engagement. LOFT PR stands at the intersection of creativity and strategy, ensuring our clients are consistently front and center in their industries.

Role Description

This is a full-time, on-site role based in Mumbai for a Public Relations Specialist. The selected candidate will manage day-to-day public relations tasks, including drafting press releases, coordinating media outreach, and building relationships with key industry contacts. They will develop and execute strategic communication plans, foster media relations, and ensure consistent brand visibility across various platforms. The role involves collaborating with clients, identifying publicity opportunities, and staying current with industry trends.

Qualifications

• 2+ years of Expertise in Public Relations, Media Relations, and crafting Press Releases
• Strong skills in Communication and Strategic Communications
• Ability to foster and maintain relationships with media professionals
• Excellent organizational and time management skills
• Bachelor’s degree in Communications, Public Relations, Marketing, or a related field
• Proficiency in staying updated with digital and industry trends
• Experience in fashion, jewelry, or lifestyle industries is a plus