ECommerce Advertising Lead

Ads Lead – E-commerce & Quick Commerce

Location : Mumbai

Experience : 6+ years

Department : E-commerce & Quick Commerce

Reports To : Head – E-commerce / Head – Growth

Role Overview

We are seeking an experienced and data-driven Ads Lead to head the advertising function across E-commerce and Quick Commerce platforms. The ideal candidate will have a proven track record in performance marketing, campaign strategy, and revenue optimization. This role involves leading a cross-functional team to plan, execute, and analyse ad campaigns that drive traffic, conversions, and profitability.

Key Responsibilities

• Lead the end-to-end advertising strategy across E-commerce and Quick Commerce channels (Amazon, Flipkart, Blinkit, Zepto, Instamart, etc.).
• Develop and implement data-backed campaign strategies to maximize visibility, ROI, and revenue growth.
• Own the advertising P&L, ensuring efficient budget allocation and optimal spend utilization.
• Plan, monitor, and optimize paid media campaigns (CPC, display, sponsored listings) to improve ROAS and reduce acquisition costs.
• Collaborate with internal category, marketing, and design teams to align ad creatives and communication with business goals.
• Identify growth opportunities through audience segmentation, keyword optimization, and competitive benchmarking.
• Analyze campaign performance, track KPIs, and prepare dashboards and insights for leadership.
• Stay updated with platform trends, ad policy changes, and emerging tools to ensure campaign innovation and compliance.
• Work closely with external partners and marketplace account managers for visibility drives, brand days, and promotional campaigns.

Requirements

1. Bachelor’s / Master’s degree in Marketing, Business, or related field.

2. 6+ years of experience in performance marketing, with hands-on expertise in E-commerce and / or Quick Commerce platforms.

3. Strong understanding of ad ecosystems — Amazon Ads, Flipkart Ads, Blinkit, Zepto, etc

4. Analytical mindset with expertise in Excel, Google Analytics, and marketplace dashboards.

5. Excellent leadership, communication, and cross-functional collaboration skills.

6. Ability to translate data insights into actionable strategies that drive revenue and efficiency.

Key KPIs