Marketing and Branding
TestbookKanpur, Uttar Pradesh, India4 days ago
Job description4–6 years of experience in B2B content / marke&ng, preferably in SaaS or edtech Strong copywri8ng and storytelling skills focused on performance and conversion Hands-on experience with campaign execu&on and lead-gen funnels Basic knowledge of digital marke8ng channels (SEO, paid ads, email flows) A results-first mindset — you're comfortable tracking metrics and itera&ng to hit growth goals Be part of a fast-scaling B2B product impac&ng the future of educa&on Autonomy, ownership, and a high-performance culture that rewards outcomes
Loca&on : Noida,
Experience : 4–6 Years
About Us
Testbook is one of India’s leading edtech platforms, helping students prepare for government and competitive exams through online courses, mock tests, and expert guidance. With a mission to make learning accessible and effective, Testbook empowers millions of aspirants to achieve their career goals.
What You’ll Do
- Build and execute content strategies that convert — landing pages, emails, sales decks, ads, etc.
- Create compelling brand messaging that speaks to our core audience : educators and training ins&tutes
- Run CRM and automa&on campaigns using Email and WhatsApp marke8ng tools
- Use tools like Google Analy8cs, WordPress, Google Trends, SEMrush, Canva to monitor performance and op&mize content
- Collaborate across teams — product, performance, and design — to ensure message consistency and ROI
✅ What We’re Looking For
Why Join Us?
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Branding Marketing • Kanpur, Uttar Pradesh, India
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