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▷ Immediate Start : Media Planner – Buying + Performance Marketing

▷ Immediate Start : Media Planner – Buying + Performance Marketing

The MinimalistSangli, Maharashtra, India
4 days ago
Job description

Our team will review your responses, and if there’s a match, we’ll reach out to take this forward!

Looking forward to seeing if we’re the perfect fit to create something amazing together. Stay awesome!

Follow us on :

Website - https : / / theminimalist.in /

INSTA- https : / / www.instagram.com / theminimalist_india /

LINKEDIN- https : / / www.linkedin.com / company / the-minimalist / posts / ?feedView=all

Send resume on swati.salve@theminimalist.in

We are looking for a Media Planner – Performance Marketing to support campaign planning, execution, optimization, and reporting across digital channels. The ideal candidate is data-driven, detail-oriented, and passionate about using analytics to drive campaign performance and business outcomes.Job

Responsibilities-

1. Campaign Planning & Strategy :

  • Assist in planning and executing performance-driven campaigns across Meta, Google, LinkedIn, and other digital platforms.
  • Support senior media planners in developing media strategies aligned with client goals and budgets.
  • Conduct research on target audiences, media trends, and competitor activity to inform media recommendations.

2. Campaign Execution & Optimization :

  • Set up and manage paid campaigns (Search, Display, Social, Video, etc.) ensuring accuracy in targeting, tracking, and budgeting.
  • Monitor campaign performance and optimize for key metrics such as CTR, CPA, ROAS, and conversions.
  • A / B test creatives, copy, and audience segments to improve efficiency.

    • 3. Performance Tracking & Reporting :

  • Prepare weekly and monthly performance reports with insights and optimization recommendations.
  • Track KPIs, analyze data trends, and assist in deriving actionable insights.
  • Ensure accurate attribution and tagging (UTM parameters, pixels, etc.) for all campaigns.

    • 4. Collaboration & Coordination :

  • Work closely with creative, strategy, and account management teams to align campaign messaging and objectives.
  • Coordinate with media partners, vendors, and internal teams to ensure timely campaign delivery.
  • Support the Media Manager in billing, budget tracking, and reconciliation.

    • Key Skills & Competencies :

  • Strong understanding of digital advertising platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, etc.).
  • Basic knowledge of analytics and tracking tools (Google Analytics, Tag Manager, Data Studio).
  • Analytical mindset with attention to detail and numbers.
  • Strong Excel and PowerPoint skills for reporting and presentations.
  • Excellent communication and collaboration abilities.

    • Qualifications & Experience :

  • Education : Graduate / Postgraduate in Marketing, Advertising, or related field.
  • Experience : 3+ years in media planning, performance marketing, or digital campaign management (agency experience preferred).
  • Google / Meta Ads certifications will be an added advantage.
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    Media Planner • Sangli, Maharashtra, India

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