Marketing Lead

Digital Marketing Manager / Performance Marketing

Role Overview : We are seeking a strategic, creative, and data-driven Marketing Manager to lead our digital growth initiatives. This role will be responsible for crafting and executing marketing campaigns that drive user acquisition, engagement, retention, and brand awareness. You will work closely with the content, design, product, and community teams to grow and energize our user base.

Key Responsibilities :

Full Funnel D2C – Growth

Design, execute, and continuously refine digital marketing strategies across social media, search, email, and mobile to achieve brand and revenue objectives.

End-to-End Growth Ownership – Manage the entire growth funnel from Acquisition → Activation → Retention, ensuring seamless customer journeys and measurable business impact.

Performance Marketing

Lead and optimize paid acquisition campaigns across Meta (Facebook / Instagram), Google Ads, YouTube, and additional high-impact channels including programmatic.

KPI-Driven Optimization – Monitor and improve key metrics including CAC, CTR, CPM, and ROAS to maximize campaign efficiency and profitability.

Content, Social Media & Community Growth

Lead organic and paid content strategies across social channels, collaborating with creators and influencers to amplify brand reach and virality.

Drive community growth and retention through onboarding, re-engagement, and referral programs that foster loyalty and sustained engagement.

SEO, GEO & Analytics

Strengthen web and app visibility through SEO best practices and Generative Engine Optimization (GEO) strategies, ensuring content is discoverable by both search engines and AI-driven platforms.

Monitor, analyse, and report on performance using GA4, Meta Business Suite, and Salesforce CRM dashboards, leveraging insights for rapid optimization and measurable business impact.

AI Automation, Agentic AI & Autonomous Commerce

Deploy AI-powered marketing automation to streamline campaigns, enhance personalization, and optimize customer engagement.

Leverage Agentic AI for intelligent decision-making and real-time adaptability, and implement autonomous e-commerce systems that self-optimize acquisition, retention, and revenue growth with minimal manual intervention.

Cross-Functional & Partner Collaboration

Work seamlessly with internal teams and external agencies to align strategies, coordinate execution, and deliver on overarching business, marketing, and growth objectives.

Requisites

4 - 7 years of experience in digital marketing, preferably in B2C / community / social / lifestyle platforms.

Strong knowledge of digital channels including social, email, PPC, influencer, SEO, GEO and mobile.

Hands on experience, leveraging chatbots and conversational AI to drive user engagement, automate customer support and boost campaign conversion.

Experience with tools like Google Ads, Meta Ads Manager, Google Analytics and social scheduling tools.

Excellent analytical skills with a test-and-learn mindset.

Creativity and empathy to connect with a primarily female audience.

Strong project management and communication skills.

Passion for building community-driven brands.

Experience marketing to Tier 2 / 3 cities in India.