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Performance Specialist
Publicis GroupeKolkata, IN30+ days ago
Job descriptionMonitor campaign performance daily and optimize for CTR, CPC, CPL, and ROI . Conduct A / B testing on creatives, audiences, and landing pages to improve conversion rates. Work with analytics tools (Google Analytics, Adobe Analytics, Appsflyer, etc.) to track performance and user journeys. Prepare and present performance dashboards and insights to business teams. Build and manage remarketing and lookalike audiences. Leverage BFSI customer data and insights for targeted segmentation and personalized campaigns. Stay updated with BFSI industry trends, ad policies, and compliance guidelines. Partner with product, CRM, and martech teams to enhance lead quality and conversion funnel. Support in media planning and budgeting across channels. Identify new growth opportunities, partnerships, or tools that can drive marketing efficiency. 1–5 years of hands-on experience in performance marketing (preferably BFSI / fintech / financial products). Proven experience with Google Ads, Meta Ads Manager, and Campaign Manager . Strong understanding of lead generation funnels, attribution models, and conversion tracking . Proficiency in Google Analytics, Tag Manager , and Excel / Data Studio dashboards. Working knowledge of App tracking tools (Appsflyer, Adjust, Branch) is a plus. Ability to manage monthly media budgets and deliver ROI targets. Analytical mindset with strong problem-solving and communication skills. Knowledge of RBI / IRDAI / SEBI advertising compliance guidelines is an advantage. Bachelor’s or Master’s degree in Marketing, Business, or related field. Experience with fintech, insurance tech, or NBFC brands preferred. Google Ads or Meta Blueprint certification will be an added advantage.
Key Responsibilities :
Campaign Strategy & Execution
- Plan, execute, and manage end-to-end paid marketing campaigns across Google Ads, Meta (Facebook / Instagram), .
- Drive lead generation, app installs, or product sign-ups for BFSI products (loans, insurance, credit cards, savings accounts, etc.).
- Collaborate with internal stakeholders and creative teams to develop compelling ad copies and landing pages.
Optimization & Analytics
Audience & Channel Management
Collaboration & Growth Initiatives
Key Skills & Requirements :
Preferred Qualifications :
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Performance Specialist • Kolkata, IN
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