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ACubetech - Senior Manager / Google Ads Expert - Digital Marketing

ACubetech - Senior Manager / Google Ads Expert - Digital Marketing

ACubetech Solutions Pvt LtdBangalore, India
5 days ago
Job description

Role Overview :

We are seeking a highly motivated and results-driven Digital Marketing person to manage and optimize Google Ads campaigns.

The ideal candidate will be responsible for planning, executing, and maintaining pay-per-click (PPC) strategies to drive quality traffic, generate leads, and maximize ROI.

A strong understanding of Google Ads, keyword research, bid management, and campaign performance tracking is essential.

Key Responsibilities :

  • Plan, create, and manage Google Ads campaigns across Search, Display, Shopping, and YouTube.
  • Conduct thorough keyword research and competitor analysis to identify growth opportunities.
  • Continuously monitor campaign performance and make data-driven adjustments to improve CTR, CPC, and conversion rates.
  • Write compelling ad copy and collaborate with the creative team for banners and visuals.
  • Implement A / B testing on ad creatives and landing pages to optimize campaign performance.
  • Track and analyze campaign data using Google Analytics, Google Tag Manager, and other tracking tools.
  • Prepare regular performance reports with actionable insights and recommendations.
  • Stay up-to-date with the latest trends and best practices in digital advertising and paid media.

Primary Skills Required :

  • 4-6 years of hands-on experience in managing and optimizing Google Ads campaigns.
  • Strong knowledge of Google Ads Editor, Google Keyword Planner, and Google Analytics.
  • Understanding of Quality Score, bidding strategies, ad extensions, and audience targeting.
  • Analytical mindset with the ability to interpret campaign data and metrics.
  • Google Ads Certification (Search, Display, or Video) preferred.

    • Preferred Skills :

  • Digital Marketing, Google Analytics, Email Marketing, HubSpot, Marketing Campaigns, PPC, Inbound Marketing, B2B Marketing, Social Media Marketing, SEO, Ad serving.

    • ref : iimjobs.com)

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    Digital Expert • Bangalore, India