Performance Specialist
Publicis Groupevizianagaram, andhra pradesh, in30+ days ago
Job descriptionMonitor campaign performance daily and optimize for CTR, CPC, CPL, and ROI . Conduct A / B testing on creatives, audiences, and landing pages to improve conversion rates. Work with analytics tools (Google Analytics, Adobe Analytics, Appsflyer, etc.) to track performance and user journeys. Prepare and present performance dashboards and insights to business teams. Build and manage remarketing and lookalike audiences. Leverage BFSI customer data and insights for targeted segmentation and personalized campaigns. Stay updated with BFSI industry trends, ad policies, and compliance guidelines. Partner with product, CRM, and martech teams to enhance lead quality and conversion funnel. Support in media planning and budgeting across channels. Identify new growth opportunities, partnerships, or tools that can drive marketing efficiency. 1–5 years of hands-on experience in performance marketing (preferably BFSI / fintech / financial products). Proven experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager . Strong understanding of lead generation funnels, attribution models, and conversion tracking . Proficiency in Google Analytics, Tag Manager , and Excel / Data Studio dashboards. Working knowledge of App tracking tools (Appsflyer, Adjust, Branch) is a plus. Ability to manage monthly media budgets and deliver ROI targets. Analytical mindset with strong problem-solving and communication skills. Knowledge of RBI / IRDAI / SEBI advertising compliance guidelines is an advantage. Bachelor’s or Master’s degree in Marketing, Business, or related field. Experience with fintech, insurance tech, or NBFC brands preferred. Google Ads or Meta Blueprint certification will be an added advantage.
Key Responsibilities :
Campaign Strategy & Execution
- Plan, execute, and manage end-to-end paid marketing campaigns across Google Ads, Meta (Facebook / Instagram), LinkedIn.
- Drive lead generation, app installs, or product sign-ups for BFSI products (loans, insurance, credit cards, savings accounts, etc.).
- Collaborate with internal stakeholders and creative teams to develop compelling ad copies and landing pages.
Optimization & Analytics
Audience & Channel Management
Collaboration & Growth Initiatives
Key Skills & Requirements :
Preferred Qualifications :
Create a job alert for this search
Performance Specialist • vizianagaram, andhra pradesh, in
Related jobs
- Promoted
Revenue Operations Manager
XshoreVisakhapatnam, IN We are seeking a data-driven and process-oriented.Revenue Operations Manager (RevOps Manager).CRM and email automation initiatives at Xshore.
This role is at the heart of our go-to-market operations...Show moreLast updated: 1 day ago
- Promoted
- New!
Senior Operations Specialist ( Customer Experience )
Ollosoft Technologies Private LimitedVisakhapatnam, IN Ollosoft Technologies Private Limited.Location : Mansarovar, Jaipur (Work From Office).Are you a detail-oriented professional with strong project coordination and client management skills?.You’ll wo...Show moreLast updated: 6 hours ago
- Promoted
Performance Test Engineer
Amicon Hub ServicesVisakhapatnam, IN Strong hands-on expertise with performance testing tools : JMeter, Gatling, k6, LoadRunner, Octoperf, BlazeMeter, or similar.
Proficiency in analyzing application performance metrics (APM tools like ...Show moreLast updated: 26 days ago
- Promoted
Content Specialist
Runablevizianagaram, andhra pradesh, in At Runable, we are building a platform where anyone can do any digital task online task across any device—mobile, desktop, or browser with ease and reliability.
Our mission is to create a world wher...Show moreLast updated: 23 days ago
- Promoted
- New!
Performance Test Engineer
Dexian Indiavisakhapatnam, andhra pradesh, in We are seeking a 8+ Senior Performance Test Engineer to join our dynamic team.The ideal candidate will have extensive experience with.
This role involves working closely with cross-functional teams ...Show moreLast updated: 2 hours ago
- Promoted
- New!
Performance Marketer
GIRAFvizianagaram, andhra pradesh, in Giraf is seeking a skilled Performance Marketer to join our dynamic team.The ideal candidate will be responsible for planning, executing, and analyzing paid marketing campaigns across platforms lik...Show moreLast updated: 19 hours ago
- Promoted
Senior Performance Marketer
PU PrimeVisakhapatnam, IN We are seeking a highly skilled.Senior Performance Marketing Manager.This role requires expertise in acquiring high-quality trader leads, optimizing.
The ideal candidate will have managed large budg...Show moreLast updated: 6 days ago
- Promoted
- New!
AdOps & Media Buying Specialist
AdSynergiX.visakhapatnam, andhra pradesh, in We're Hiring- AdOps & Media Buying Specialist.Department : Digital Media / Ad Operations.AdTech and performance marketing company.
US, UK, Canada, Australia, and APAC regions.E-commerce, Finance, Lif...Show moreLast updated: 2 hours ago
- Promoted
- New!
SAP SuccessFactors - Performance Management, Goal Management (SF-PMGM)
Tata Consultancy Servicesvisakhapatnam, andhra pradesh, in TCS Hiring for SAP SuccessFactors - Performance Management, Goal Management (SF-PMGM).Experience Range : 05 To 14 Yrs.Job Location : Kolkata, Ahmedabad.
At least five years of experience in SAP Succ...Show moreLast updated: 2 hours ago
- Promoted
Solution Specialist
World Wide TechnologyVisakhapatnam, IN Solution Specialists lead several of the pre-sales processes for qualified services opportunities.WWT’s Sales organization is responsible for creating and qualifying business opportunities.The Solu...Show moreLast updated: 30+ days ago
- Promoted
Quick commerce - Performance Marketing
Fraganotevisakhapatnam, andhra pradesh, in Optimize campaigns for critical metrics including CAC, ROAS, LTV, CPA, CTR, and retention.Develop and run geo-targeted and hyperlocal campaigns, tailored to Q-commerce delivery zones and demand pat...Show moreLast updated: 25 days ago
- Promoted
Presales Specialist
Peoplefyvisakhapatnam, andhra pradesh, in We are looking for an experienced and dynamic Senior SCM Presales Consultant (Order Management) for one of our reputed client.
Anywhere in India (Pune, Mumbai, Bangalore, Hyderabad, Chennai, Gurgaon...Show moreLast updated: 3 days ago
- Promoted
Microsoft D365 FO Specialist
ExusiaVisakhapatnam, IN Job Description : D365FO Functional Specialist.We are seeking a D365 Finance & Operations Functional Specialist.Microsoft Dynamics 365FO environment.
This role is focused on driving.Finance & Account...Show moreLast updated: 27 days ago
- Promoted
Customer Experience Specialist
Poshavisakhapatnam, andhra pradesh, in Posha builds cooking robots that live inside your kitchen and cook food for you completely autonomously.Posha robots use Artificial Intelligence enabled Computer Vision to consistently and reliably...Show moreLast updated: 30+ days ago
- Promoted
Implementation Specialist
HighRadiusVisakhapatnam, IN The Consultant will be responsible for owning and executing HighRadius Cloud product implementations for Fortune 2000 clients.
The Consultant is responsible for delivering the project with good qual...Show moreLast updated: 5 days ago
- Promoted
- New!
Performance Engineer (DevOps)
HCLSoftwarevizianagaram, andhra pradesh, in Greetings from “HCL Software” Is a Product Development Division of HCL Tech!!.HCL Software” : - Is a Product Development Division of HCL Tech : That operates its primary Software Business.At HCL Soft...Show moreLast updated: 2 hours ago
- Promoted
Senior Growth Manager – Performance Marketing (Google Ads Specialist)
Bhanzuvisakhapatnam, andhra pradesh, in Google Ads (Search, Display, Video, YouTube, etc.EdTech / consumer / subscription businesses.To lead and scale Bhanzu’s paid acquisition efforts via Google Ads, driving high-quality leads (or paid enro...Show moreLast updated: 30+ days ago
- Promoted
- New!
Media Performance Engineer
Tata Consultancy Servicesvizianagaram, andhra pradesh, in Role • • : Media Performance Engineer.Required Technical Skill Set : Media Performance Engineer.Desired Experience Range : 5 - 7 yrs.
Notice Period : Immediate to 90Days only.We are currently planning to ...Show moreLast updated: 2 hours ago