Job Title : Youtube SEO Specialist

Company : Republic Media Network

Job Location : Sector158, Noida

Job Type : Full time

Key Responsibilities

• YouTube SEO Optimization :
• Conduct keyword research for video titles, descriptions, tags, and metadata to ensure videos are optimized for YouTube search and recommendations.
• Optimize video content for YouTube's algorithm, ensuring best practices for video optimization (thumbnails, titles, descriptions, tags, captions, and playlists).
• Implement YouTube best practices for video optimization, including maintaining consistent branding and utilizing video timestamps, custom thumbnails, and cards.
• Audience Growth & Engagement :
• Develop strategies to increase organic views, subscribers, and engagement (likes, comments, shares) across YouTube.
• Monitor video performance and provide recommendations for improving audience retention, watch time, and CTR (Click-Through Rate).
• Analytics & Reporting :
• Regularly track and analyze YouTube channel and video performance using YouTube Analytics, Google Analytics, and other relevant tools.
• Provide actionable insights and reports on audience behavior, traJic sources, and content performance to improve future video content strategy.
• Content Strategy Support :
• Work with the content team to identify trending topics, keywords, and news events that can be leveraged for timely content creation.
• Suggest video formats, topics, and video length based on SEO insights and audience preferences.
• Competitive Analysis :
• Monitor and analyze competitor YouTube channels, identify best practices, and stay up-to-date with trends in the digital media and news industry.
• Perform SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) on competing channels and suggest strategies to stay ahead.
• Technical SEO :
• Optimize channel settings, playlists, and video metadata for maximum discoverability.
• Ensure all videos are properly tagged, categorized, and linked to other relevant content on the channel.
• Collaboration :
• Work with the video production, content creation, and social media teams to implement SEO strategies across all video content.
• Provide SEO training and insights to content creators and editorial teams to enhance overall content visibility.

Qualifications

Experience :

Technical Skills :