Market and Product Insights Analyst

Experience : 2 to 4 years

Responsibilities

Product Analyst is responsible for :

development and delivery of tangible consumer benefits through the product or service of the business,

measuring and monitoring the product or service’s performance as well as presenting product related consumer, market, and competitive intelligence.

development and proposal of product strategies.

He / she also performs the initial product analysis in order to assess the need for any requested changes as well as their potential impact.

Product Analyst also undertakes financial modeling on the products or services of the business as well as of the target markets in order to bring about an understanding of the relations between the product and the target market. This information is presented to the Marketing Manager and other stakeholders, when necessary.

Additionally, the Product Analyst produces reports and makes recommendations to the Product Manager and Product Marketing Manager to be used as guidance in decision making pertinent to the business’s new as well as existent products.

Product Analyst ensures that there is a good flow of communication between the Product team and other teams. The Product Analyst ensures this by actively participating in team meetings and keeping everyone up to date.

The Product Analyst has the responsibility to monitor the market, competitor activities, as well as any price movements and make recommendations that will be used in key decision making. In this function theProduct Analyst will normally liaise with other departments such as the credit / risk in the business in order to enhance and increase the efficiency of effecting price changes in accordance to market shifts.

The Product Analyst has the obligation to drive consumer intelligence through the development of external and internal data sources that improve the business’s understanding of the product’s market, competitor activities, and consumer activities. In performance of this role, the Product Analyst develops or adopts research tools, sources, and methods that further support and contribute to the business’s product.

Required Qualifications

The Product Analyst must have a degree in Engineering or Business from a reputed college or university. The work experience required for competency in this role is inclusive of : experience in Product Analytics.