Category Development Manager

Category Manager – Supplements Gurugram | Onsite

Department : Marketing | Reports to : Head of Growth

About Sova Sova Health is India’s first full-stack microbiome health company , pioneering gut health through probiotic supplements , cutting-edge microbiome diagnostics , and personalized therapeutic programs .

We’re not just another wellness brand — we’re on a mission to add a billion healthy years to the world . Backed by top investors from Singapore, the US, and India, Sova combines science, innovation, and empathy to transform lives through gut health.

Every day at Sova is an opportunity to change how health feels.

Why Join Us? In Hebrew, Sova means “the feeling of satiety” — and that’s our promise, both to consumers and our team.

By joining us, you’ll :

Be part of a mission-driven company redefining health from the inside out.

Work in a fast-paced, creative environment that rewards ownership and bold thinking.

Contribute directly to transforming how millions experience wellness.

Collaborate with curious, purpose-driven minds who believe in building, not waiting.

What You’ll Do Category Strategy Development

Build and execute a category roadmap for supplements that aligns with brand goals and growth ambitions.

Product Lifecycle Management

Lead the journey from ideation to shelf — from product creation and launch to performance optimization.

Market Analysis

Decode consumer trends, insights, and competitive dynamics to spark innovation.

Pricing & Promotions

Craft pricing and promotional strategies that drive growth while staying consumer-first.

Assortment Planning

Curate a powerful, consumer-loved product portfolio that strengthens brand equity.

Sales & Growth

Partner with marketing and sales teams to fuel category growth and drive revenue targets.

Supplier & Vendor Management

Build trusted relationships, negotiate effectively, and ensure operational excellence.

Performance Tracking

Own key KPIs — sales, profitability, and market share — to drive data-backed decisions.

Customer Experience

Shape experiences that make customers not just buy, but believe in Sova.

Who You Are You’re not just managing a category — you’re building one.

You might be the one if you :

Thrive on solving real customer problems with creativity and empathy.

Combine sharp analytical skills with bold, strategic thinking.

Take ownership, move fast, and hold a high bar for quality.

Communicate clearly, collaborate deeply, and lead without ego.

What to Expect at Sova ✨ A phenomenal work environment with massive ownership and growth opportunities.

Competitive compensation and an accelerated career trajectory.

A direct, measurable impact on people’s health and wellbeing.

Collaboration with some of the smartest minds in the wellness ecosystem.

A culture of doers over approvers , where innovation thrives and failure teaches.

Skills & Experience Customer-first thinking with strong analytical rigor.

Proven experience in category management , driving growth and market share.

Deep knowledge of the supplements / wellness industry and regulatory ecosystem.

Strong vendor and negotiation skills.

Cross-functional leadership experience in dynamic, fast-paced environments.

Proficiency in category management tools / software.

Excellent communication and presentation skills.

To apply : Send your resume to Divjyot.kaur@sova.health with the subject line “Category Manager – Sova Health”.