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Job Overview :
The SaaS Marketing Associate will assist in planning executing and optimizing marketing strategies to drive brand awareness lead generation and customer engagement. This role requires a strong understanding of digital marketing and SaaS industry dynamics with a focus on content performance metrics and customer journeys.
Whats For The Candidate :
- Competitive salary based on experience.
- Opportunities for professional development and career growth.
- A collaborative and dynamic work environment.
KEY RESPONSIBILITIES :
Content Creation & Optimization : Develop highquality content such as blogs case studies and white papers tailored to the SaaS industry. Collaborate with design teams to produce engaging visuals.Campaign Management : Assist in planning executing and optimizing marketing campaigns across digital channels including email social media and PPC to generate qualified leads.Performance Tracking : Monitor and analyze campaign performance using marketing analytics tools providing insights and recommendations for continuous improvement.Lead Nurturing : Support lead generation and nurturing efforts through content marketing email sequences and automated workflows targeting different stages of the SaaS customer lifecycle.SEO & Keyword Strategy : Implement SEO strategies to improve organic visibility performing keyword research and optimizing content for search engines.Market Research : Conduct research on industry trends competitive landscape and customer needs to inform marketing strategies.Collaboration : Work closely with sales customer success and product teams to align marketing initiatives with business objectives.Requirements :
Bachelors Degree in Marketing Business Administration or a related field.12 years of experience in digital marketing preferably within a SaaS or technology environment.Strong understanding of digital marketing channels including SEO PPC and email marketing.Excellent writing and communication skills.Familiarity with marketing tools like Google Analytics HubSpot or similar platforms.Job Location : Remote / Hybrid / InOffice
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