Junior Google Ads Manager / PPC Executive

Please Note : We are looking for individual candidates to Work From Office.

Location : Thane (W)

We are seeking a motivated and detail-oriented Junior Google Ads Manager to assist in managing and optimizing Google Ads campaigns. The ideal candidate should have a foundational understanding of Google Ads and digital marketing, with a willingness to learn and grow in a fast-paced environment.

This role is perfect for someone looking to build a career in PPC advertising while gaining hands-on experience with Google Ads.

Roles & Responsibilities :

1. Campaign Setup & Management

Assist in setting up and launching Google Ads campaigns for Search, Display, Shopping, and Video.

Upload ad creatives and configure targeting options based on campaign goals.

Perform daily monitoring and adjustment of ads to improve performance.

Ensure campaigns follow Google Ads best practices and guidelines.

2. Keyword Research & Optimization

Conduct basic keyword research using Google Keyword Planner and other tools.

Identify and suggest relevant keywords to target.

Implement negative keywords to prevent irrelevant clicks and wasted ad spend.

3. Ad Copy Creation & A / B Testing

Assist in writing ad copy that aligns with the target audience and campaign goals.

Collaborate with senior team members to create A / B tests for ad variations.

Monitor test results and suggest optimizations to improve click-through rates (CTR).

4. Performance Monitoring & Reporting

Track and analyze campaign performance using Google Ads and Google Analytics.

Generate basic performance reports and highlight key findings.

Identify areas for improvement and communicate insights to the team.

5. Bid & Budget Management

Assist in managing bids and budgets to ensure optimal performance.

Monitor cost-per-click (CPC), cost-per-conversion (CPA), and return on ad spend (ROAS).

Suggest adjustments to bidding strategies based on campaign performance.

6. Landing Page Review & Optimization

Collaborate with the web development team to ensure landing pages align with ad content.

Identify opportunities to improve conversion rates through better landing page design.

7. Remarketing & Audience Targeting

Assist in setting up remarketing campaigns to re-engage potential customers.

Create audience lists and manage audience segmentation to improve targeting.

8. Learning & Staying Updated

Stay informed about Google Ads platform changes, trends, and best practices.

Take Google Ads certification courses and other relevant training to enhance knowledge.

Experiment with new ad formats and features under the guidance of senior team members.

Requirements :

1. Education & Experience

0–1 year of experience in Google Ads or digital marketing (internships or certifications are a plus).

Basic understanding of Google Ads, PPC concepts, and digital marketing principles.

2. Technical Skills

Familiarity with Google Ads, Google Analytics, and Google Tag Manager.

Basic knowledge of keyword research tools like Google Keyword Planner.

Proficiency in Microsoft Excel / Google Sheets for data analysis.

3. Analytical & Problem-Solving Skills

Strong analytical skills with the ability to interpret data and identify trends.

Ability to troubleshoot campaign issues and recommend improvements.

4. Communication & Collaboration Skills

Good written and verbal communication skills.

Ability to work collaboratively with team members and follow instructions effectively.

Opportunities for performance-based bonuses and growth.