Paid Ads Specialist – Meta Ads

Location : Gurgaon

Experience : 2–5 years

Department : Digital Marketing / Performance Marketing

About the Role

We’re looking for a Paid Ads Specialist with a strong command over Meta Ads (Facebook & Instagram) to drive measurable growth across campaigns. You’ll plan, execute, and optimize paid campaigns to generate leads, increase brand awareness, and maximize ROI.

Key Responsibilities

• Plan, create, and manage paid ad campaigns across Meta platforms (Facebook, Instagram).
• Develop audience strategies – interest-based, behavioral, lookalike, and retargeting campaigns.
• Write ad copies , choose creatives, and coordinate with the design team for campaign assets.
• Manage daily budgets , track performance, and optimize campaigns for best CPA / ROAS.
• Set up and monitor Meta Pixel , Conversion API , and custom event tracking.
• Conduct A / B testing for creatives, audiences, and placements to improve performance.
• Generate and analyze campaign reports to identify insights and present recommendations.
• Stay updated with Meta algorithm changes , ad policies, and platform innovations.
• Collaborate with content, design, and analytics teams to align campaign goals with overall marketing objectives.
• (Optional, if multi-platform) : Assist in expanding paid media strategy across Google Ads, Ads, or YouTube .

Key Skills & Requirements

Qualifications

KPIs / Performance Metrics