Social Media & Content Curator (Mumbai)
Strobe WorksDelhi, IndiaJOB TITLE : Social Media & Content Curator (Luxury Hospitality)
LOCATION : Mumbai
SALARY : INR 5L+
About Us
At
Strobe Works
, we partner with leading luxury hospitality and lifestyle brands to create digital experiences that are as refined and memorable as the brands themselves. From visually arresting Instagram grids to immersive storytelling campaigns, we believe social media isn’t just about posting — it’s about
crafting digital worlds that embody luxury.
Role Overview
We are looking for a
Social Media & Content Curator
who blends creative direction with digital strategy. This is not a role for someone who simply schedules posts. Instead, you will :
Curate aesthetics
that define how luxury brands show up online.
Design moodboards and visual concepts
that guide lifestyle photoshoots and content creation.
Shape platform strategies
for Instagram, YouTube, and beyond — ensuring each channel reflects both creativity and strategy.
Craft a distinct tone of voice
for each brand, ensuring it resonates authentically with a luxury audience.
In essence, you will be the one giving brands their
digital identity
— from how they look, to how they sound, to how they make audiences feel.
Key Responsibilities
- Curate cohesive Instagram grids, reels, and storylines that capture the essence of luxury.
- Develop
moodboards for lifestyle shoots and digital content
to inspire design and production teams.
platform-specific strategies
(Instagram, YouTube, LinkedIn, etc.) tailored to hospitality and lifestyle audiences.
visual identity and tone of voice
on social media.
luxury lens
narrative, aesthetics, and strategy
— not generic posting.
creative insights
(what visuals, formats, and tones resonate with luxury audiences).
Key Skills & Qualifications
luxury, hospitality, or lifestyle sectors.
curate Instagram grids, reels, and visuals.
moodboards and creative briefs
for shoots and campaigns.
luxury communication
: tone, storytelling, and consumer psychology.
photography, design, or content strategy
is strongly preferred.
Why Join Us?
storytelling, aesthetics, and strategy
every day.
If you see social media as more than just posts — as a space to
create narratives, curate aesthetics, and bring luxury to life online
— we’d love to hear from you.
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