Digital Marketing Manager
Volodykannur, India2 days ago
Job descriptionOwn SEO strategy : on-page, off-page, technical SEO; proven experience with tools like Ahrefs, SEMrush, Moz. Demonstrated success in improving domain score / rankings and familiarity with AI-driven ranking factors is a plus. Content generation across funnel stages — TOFU (Top-of-Funnel), BOFU (Bottom-of-Funnel) and everything in between. UKGI Insight+2 Metricool+2 Leverage evolving AEO & GEO trends in content strategy to support global markets. Manage website : CMS updates, page creation / editing, UX, CRO fundamentals. Ensure website architecture supports SEO, conversions, global localization; work with developers / designers. Handle analytics via Google Analytics and implementation via Google Tag Manager to track performance and insights. Drive brand-awareness campaigns across digital channels, ensuring consistent messaging and regional adaptation. Collaborate with content, design, product, sales teams and external agencies / freelancers globally. Stay current with digital marketing, paid-media and SEO innovations across regions. Set, manage and optimize digital marketing budgets globally; establish SOPs for campaign setup, tracking and reporting. Build dashboards tracking key KPIs : lead volume, conversions, domain score improvement, ROAS etc. Mentor junior marketers or manage external agency relationships; align sales-marketing for ABM. 6-8 years in digital marketing, with focus on lead gen, paid media (Google AdWords etc.), SEO (on-page / off-page / technical), website management, global campaign experience. Proven experience with large-scale cold-email outreach and ABM execution. SEO tool stack experience and a track record of improving domain score / ranking; familiarity with AEO / GEO trends and AI ranking factors. Website management experience : CMS, landing-pages, UX / CRO, Google Analytics, Google Tag Manager. Excellent analytical skills : interpret data from paid media, organic, email, web; derive insights and take action. Strong project-management skills, ability to handle multiple geographies, campaigns and stakeholders. Excellent communication skills; ability to work cross-functionally and influence global teams. Bachelor’s degree in Marketing / Business / related field (or equivalent); certifications (Google Ads, Google Analytics, SEO tools, ABM platforms) preferred. Experience with global markets (APAC, Europe, USA, Australia) strongly preferred.
Position Overview
We are seeking an experienced Digital Marketing Manager to lead global lead-generation efforts across APAC, Europe, USA and Australia. The priority is lead generation, including paid media, SEO, website management, email outreach, account-based marketing (ABM), and global brand awareness.
Key Responsibilities
Lead Generation & Paid Media
- Develop and execute global lead-gen strategy across regions (APAC, Europe, USA, Australia).
- Manage paid media campaigns using Google AdWords and other channels; optimize targeting, budget, creatives, ROI.
- Run large-scale cold-email outreach campaigns and implement ABM programmed targeting high-value accounts.
- Track funnel metrics (leads, qualified leads, cost per acquisition, conversion) and optimize globally.
SEO & Content Strategy
Website & Performance Management
Brand Awareness & Global Coordination
Metrics, Budget & Collaboration
Required Qualifications & Skills
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Digital Marketing Manager • kannur, India
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