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Performance Marketing and Growth Lead

Performance Marketing and Growth Lead

Cent AIKannur, IN
6 hours ago
Job description

About CentAI

CentAI is India’s first full-stack preventive diagnostics company focused on early detection before symptoms. Our multimodal AI platform integrates over 100 biomarkers, full-body MRI, ultra-low dose CT, DEXA, and ECG to detect 200+ conditions including cancers, cardiovascular, metabolic, and neurological diseases. We are building the gold standard in accuracy, trust, and technology for preventive healthcare.

Role Overview :

As the Performance Marketing & Growth Lead , you will own the complete growth and performance marketing engine at CentAI. You will be responsible for generating qualified leads, optimizing acquisition funnels, and driving measurable revenue outcomes. This is a hands-on role that blends analytical depth, creative experimentation, and execution discipline : ideal for someone who can both strategize and operate.

You will own all paid and organic growth channels, optimize campaigns, manage budgets, drive automation, and build a strong performance marketing foundation from the ground up.

Key Responsibilities :

  • Own and scale all digital acquisition channels : Google, Meta, YouTube, programmatic, SEO, affiliates, and CRM.
  • Design, execute, and optimize high-ROI lead generation campaigns across search, social, and performance platforms.
  • Build, test, and refine funnel strategies that improve cost per lead, conversion rates, and ROI.
  • Develop a deep understanding of customer cohorts, intent, and behavior to guide creative and targeting strategies.
  • Partner closely with sales, product, and operations to ensure end-to-end funnel efficiency and accurate attribution.
  • Lead experimentation in creatives, copy, and landing pages to maximize lead quality and conversion.
  • Manage and mentor a small internal team and external agencies to deliver consistent performance.
  • Own marketing automation, retargeting, and lifecycle marketing through CRM and email journeys.
  • Continuously identify and pilot new channels, partnerships, or growth levers for scalable acquisition

Ideal Background :

  • 5–10 years of experience in performance marketing or growth, preferably in high-ticket, consultative, or healthtech categories.
  • Proven track record of driving lead generation and revenue growth through paid and organic channels.
  • Deep expertise in Google Ads, Meta Ads, SEO, analytics, attribution, and marketing automation tools.
  • Strong analytical mindset with the ability to translate data into actionable insights.
  • Hands-on experience with campaign execution and optimization.
  • Ability to balance short-term performance with long-term brand credibility and customer trust.
  • Experience working in fast-paced startups or growth-stage environments.
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