Performance Marketing

Job Title : Performance Marketing Executive

Experience Required : 3 – 5 years

About the Role

We are seeking a data-driven and results-oriented Performance Marketing Executive to plan, execute, and optimize digital marketing campaigns across paid channels. The ideal candidate will have hands-on experience managing campaigns, analysing performance metrics, and driving measurable growth in leads, traffic, or sales.

Key Responsibilities

• Campaign Management :
• Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads (Facebook / Instagram), Ads, and other digital platforms.
• Performance Optimization :
• Continuously monitor campaign performance to ensure maximum ROI and CPA efficiency; adjust bids, creatives, and targeting based on data insights.
• Analytics & Reporting :
• Track and report on key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS, conversion rates, and customer acquisition cost.
• A / B Testing :
• Develop and execute experiments on ad creatives, landing pages, and audience segments to improve campaign effectiveness.
• Budget Management :
• Manage monthly / quarterly budgets and ensure efficient allocation across channels to meet business objectives.
• Market & Competitor Analysis :
• Stay updated on industry trends, new ad formats, and competitor activities to identify new growth opportunities.

Required Skills & Qualifications