Associate Director - GI Maxima

MAIN PURPOSE OF ROLE

• Responsible for meeting the agreed and committed topline plans for the year for each category / brands and beating market growth objectives
• Drive top-line, market share and bottom-line targets for the division
• Accountable for budgeting, business planning, sales force organization
• Maintaining control of operating budget, delivering on both top line and bottom line
• Direct marketing and sales activities to ensure that short and long range sales volumes and projects are achieved
• Collaborating with product development team to implement product modifications or improvements of product line
• Life cycle management which anticipates and serves a customer need / solution approach for brands
• Conduct research as per the brand need (analyze customer behavior, perception- attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis / market research for new opportunities.
• Develop and implement Annual Operating Plan for brand portfolio
• Undertake fieldwork to capture insights
• Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies
• Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement.
• Ensure quality and timely delivery / execution of campaign collaterals / inputs / activities to field force.
• Effectively coordinate with other functional areas within organization e.g. Medical, Training, Regulatory, OEC, Promo team, Supply Chain, Finance etc.

Education

Skill, Education, Experience

Experience

Skill

Supervisory Responsibility

Skills Required

Analytical Skills, Planning And Organizing, Time Management, Sales And Marketing, Strategic Thinking, Financial Acumen, Decision Making, Problem Solving