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Brand & Creative Head - Food & Lifestyle
HirlyGurgaon, India23 days ago
Job descriptionWe are seeking a Chief Story Teller to craft and lead the brands narrative across digital, visual, and on-ground platforms. The role blends creativity, strategy, and empathy ideal for someone who believes storytelling can shape perception, build community, and create lasting brand love. You will define the voice, tone, and creative direction for all brand communication, ensuring every touchpoint from social media to packaging tells a cohesive, inspiring story. Lead the brand storytelling strategy and define how the brand expresses its purpose and personality. Craft narratives that connect people emotionally with the brand across content, campaigns, and community initiatives. Build and manage a small creative team or collaborate with agencies, creators, and photographers. Conceptualize and execute digital content, video stories, and campaigns around seasons, festivals, and product journeys. Ensure consistency in tone, language, and aesthetics across platforms website, social media, PR, and events. Translate cultural and social insights into storytelling opportunities. 8-15 years of experience in brand storytelling, content strategy, creative leadership, or marketing communications. Proven experience in D2C, FMCG, AgriTech, lifestyle, or sustainability-oriented brands. Strong creative portfolio writing, video content, campaigns, or brand narratives. Excellent command of English; bilingual or regional language fluency is an advantage. Deep appreciation for Indian culture, food, and local-origin stories. Ability to balance creativity with strategy turning purpose into powerful brand Graduate or Postgraduate in Marketing, Mass Communication, Journalism, Design, or related field. Creative or liberal arts background Open / Based on experience and creative depth. The right candidate will define not only the brands story but also its emotional identity.
Description :
Job Title : Brand & Creative Head
Location : Gurgaon
Reporting To : Founder / CEO
About the Company
- We are a purpose-driven food & lifestyle initiative that connects consumers directly with authentic, high-quality products sourced from the best origins.
- Our mission is to celebrate food, culture, and sustainability empowering producers while inspiring consumers through powerful, real stories.
- Every season, every harvest, every festival brings a new story to tell and were looking for someone who can bring these stories to life with creativity and emotion.
Role Overview
Key Responsibilities
Ideal Candidate Profile
(ref : iimjobs.com)
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Creative Head • Gurgaon, India
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