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Paid Media Specialist

Paid Media Specialist

TopHat HRGuntur, IN
7 hours ago
Job description

About Us :

Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services.

About our client and role :

Our client is a digital marketing agency in Canada.

This job offers a lot of growth going forward with opportunities to become a lead. Our client's company is always seeking out the best talent, and rightful attitudes to fit their company culture and skills.

Job description :

THIS POSITION IS ONLY FOR PAID MEDIA SPECIALIST

Must have a minimum 4 years of professional work experience

Benefits : Competitive Salary

High growth

Permanent Work from home

Night Shift- 7 : 30 PM- 3 : 30 AM

Why Work Here :

They are continuing to grow; lots of growth opportunities within the organization

Work hard, play hard culture; "I can't do this, this is not my job" does not exist in their dictionary!

If you enjoy working in a fun, fast-paced environment, then this position is for you!

Duties & Responsibilities :

  • Strategize the campaign optimization activities across multiple advertising engines (Search, Social, Display) for 20-30 clients
  • Developing near and long-term PPC account strategies and roadmaps
  • Keyword research (discovery and expansion), review and editing of ad copy, review and analysis of web site performance metrics, and optimization of campaigns
  • Growing departmental revenue and budget under management
  • Monitor and report on key performance indicators, and opportunities for improvement on a regular basis
  • Drive continued innovation and best practice implementation, regularly sharing your knowledge with the team and top executives
  • Stay current with new advances in online marketing, competitive landscape, and keyword research

Experience Required :

  • 4+ years of experience strategizing paid search engine marketing campaigns
  • Experience dealing with B2B and B2C
  • Experience with strategizing clients paid accounts & social media (Google, Bing, Facebook)
  • Expert in Goal and conversion tracking
  • Ability to create landing pages
  • Strong Auditing skills (analytical, data visualization and reporting)
  • Expertise in Automation Tools
  • Experience with behavioral targeting / remarketing campaigns
  • Previous experience must be with an online marketing agency is an asset

    • We believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process.