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Vice President - Ad Monetization

Meraki ConnectDelhi NCR, India

15 days ago

Job description

VP - Ad Monetization

We are looking to hire for leading lead Ad Monetization across Rozana's digital and physical retail ecosystem. The candidate will be responsible for unlocking revenue from third-party brands via in-app visibility, offline store activations, product sampling, retail media, and co-branded campaigns.

Key Responsibilities :

Monetization Strategy :

Build and own the brand monetization roadmap for Rozana App and Stores
Design tiered monetization models (visibility slots, sponsored placements, featured products)
Develop pricing and packaging strategy for different categories and brand sizes
Define success metrics : revenue per store, revenue per MAU, repeat partnership rate

Partner Development & Management :

Pitch brand visibility solutions to FMCG companies, regional brands, and new-age D2C players

Build partnerships for in-store activations, samplings, sponsored categories, and banner slots

Manage and renew long-term monetization deals with anchor brands

Own client servicing, campaign reporting, and performance feedback loops

App-Based Retail Media :

Curate sponsored placements in Rozana's app : homepage banners, push notifications, app pop-ups

Integrate brand stories, product highlights, and campaign creatives into customer journey

Coordinate with tech and product teams to enable campaign scheduling, A / B testing, and analytics

In-Store Brand Visibility :

Own monetizable store assets : end-caps, checkout counters, category aisles, sampling booths

Collaborate with store ops and retail design to execute branded visibility plans

Enable hyperlocal customization of campaigns based on region, season, or event

Cross-Functional Execution :

Partner with category teams for bundled promotions and new product launches

Work with marketing for co-branded campaigns and rural influencer engagement

Collaborate with analytics to report brand campaign ROI, footfall lifts, and sales attribution

What we are looking for :

Experience in Ad monetization, trade marketing, retail media, or strategic brand partnerships

Strong commercial acumen with a proven track record of revenue ownership

Experience working with FMCG brands, digital commerce platforms, or offline retail networks

Ability to balance monetization with customer experience and platform integrity

Excellent communication, storytelling, and cross-functional execution capabilities

Exposure to rural markets and consumer behavior in Bharat is a plus

ref : iimjobs.com)

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Vice President • Delhi NCR, India