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Marketing Growth Specialist

Marketing Growth Specialist

beBeePerformancePalakkad, Kerala, India
14 days ago
Job description

Job Description

At the forefront of digital growth, we're on a mission to deliver exceptional results for our clients. As a seasoned Performance Marketing Specialist, you'll be the driving force behind our multi-channel paid media campaigns, elevating campaign results and helping us win new business.

  • Translate business objectives into data-driven media strategies across Search, Display, Social (Meta, , TikTok, X), and Inmail.
  • Build detailed media plans with channel mix, audience logic, flighting, budgets, and forecasted KPIs.
  • Set up and optimise campaigns using GTM, GA4, enhanced conversions, and browser / server-side tagging where relevant.
  • Continuously test copy, creative, bidding, and audiences; automate wherever possible via scripts or platform AI features.
  • Troubleshoot tracking and attribution issues, working with developers and third-party tools.

ROLE SUMMARY :

As a key member of our performance marketing team, you will own multi-channel paid media campaigns from strategy to reporting for a diverse set of B2B and B2C clients. You are proactive, comfortable making fast, informed decisions, and passionate about leveraging AI tools to unlock efficiencies and out-perform benchmarks.

Required Skills and Qualifications

Our ideal candidate has :

  • 6+ years in performance marketing, with at least 2 years in an agency or multi-industry environment managing 6-figure monthly budgets.
  • Proven success scaling and optimising campaigns in Google Ads, Meta, Ads, TikTok, and emerging platforms.
  • Hands-on experience with GA4, GTM, Consent Mode, and advanced conversion tracking solutions.
  • Strong command of AI and automation tools (e.g., Performance Max, Meta Advantage+, ChatGPT prompt engineering, creative-ad generators) to speed up analysis, copywriting, forecasting, and reporting.
  • Advanced Excel / Google Sheets skills.
  • Solid understanding of media attribution models, incrementally testing, and MMM principles.
  • Excellent spoken and written English; confident presenting to stakeholders.
  • Bachelor's degree in Marketing, Business, Data Analytics, or related field.

    • Benefits

    By joining our team, you can expect :

  • Direct ownership of performance across a varied client roster—tech, eCommerce, real estate, hospitality, finance, and more.
  • Exposure to cutting-edge AI and analytics tools.
  • A supportive, fast-paced agency culture that values innovation and work-life balance.
  • Competitive salary, performance bonus, and clear progression path.

    • What You'll Gain

    This role offers a unique opportunity to grow professionally while contributing to the success of our clients.

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    Marketing Specialist Growth • Palakkad, Kerala, India