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SEO Specialist (Services Pages)

SEO Specialist (Services Pages)

Vanan Services Inc.Bikaner, IN
15 hours ago
Job description

Title : SEO Specialist (Services Pages)

Experience : 3+ Years

Location : Remote | Full-time

About the role

We’re a US-based services company looking for a hands-on SEO Specialist to grow qualified traffic and conversions across service pages. You’ll own on-page optimization, technical SEO, internal linking, local SEO, and content briefs—shipping experiments and measurable wins fast.

What you’ll do

  • Plan & prioritize : Create a simple quarterly SEO plan tied to traffic, rankings, and lead goals.
  • Keyword research : Find and group keywords, map them to pages, and spot gaps for new pages.
  • On-page SEO : Write / optimize titles, metas, H1–H3s, copy, FAQs, images (names / alt), and internal links.
  • Technical SEO : Improve Core Web Vitals (with focus on INP), fix indexing / canonicals, sitemaps, site speed, and crawl issues.
  • Structured data : Add / maintain schema (Organization, LocalBusiness, Service, FAQ, HowTo, Breadcrumb, Review).
  • Local SEO : Manage Google Business Profile, citations, NAP consistency, review strategy.
  • Content briefs : Give clear briefs to writers with intent, outline, keywords, and E-E-A-T cues.
  • Links & PR : Support safe link growth through useful content and relevant outreach (no spam).
  • Reporting : Track results in GA4 and GSC;s; share monthly wins and next steps.
  • Experiment : A / B or simple before / after tests for titles, content blocks, internal links, and page speed changes.

Core Skills (Must-Have)

  • Strategy & Roadmapping : Impact / effort prioritization, traffic→lead goals, quarterly plans.
  • Keyword & Intent Research : Clustering, page mapping, gap analysis for new service / location pages.
  • On-Page SEO : Titles, metas, H1–H3s, copy / FAQs, image SEO, internal linking, CTR lifts.
  • Technical SEO : Core Web Vitals (with emphasis on INP), indexing / canonicals, sitemaps, crawl budget, mobile UX.
  • Information Architecture : Hub-and-spoke structures, breadcrumbs, scalable navigation.
  • Structured Data : JSON-LD for Organization, LocalBusiness, Service, FAQ, HowTo, Breadcrumb, Review.
  • Local SEO (if applicable) : GBP management, citations, NAP hygiene, review strategy, UTM tracking.
  • Analytics & Experimentation : GA4 / GSC diagnostics, before / after & simple A / B tests.
  • Content Collaboration : Clear SEO briefs (intent, entities, E-E-A-T), SEO QA before publish.
  • Link Earning : Plan useful assets and safe outreach / DPR; maintain a low-risk link profile.

    • Tool Utilization (Fluent With)

  • Research & Tracking : Ahrefs or Semrush; Google Search Console; rank tracking as needed.
  • Crawling & Tech : Screaming Frog (custom extraction, JS rendering), log analyzers, Lighthouse / PageSpeed Insights.
  • Analytics & Reporting : GA4 (events / conversions), basic forecasting.
  • Local SEO : Google Business Profile, BrightLocal and etc.

    • Latest Trends to Implement (2025)

  • AI Overviews / SGE Readiness : Build task-complete service pages, strengthen entities, and use schema to be cited / selected.
  • E-E-A-T & Entity SEO : Expert signals, About / Reviews / Policy pages, author bios, and consistent brand / service entities.
  • Zero-Click SERPs Strategy : Win eligibility (schema, concise answers) while optimizing snippets for CTR where links still show.
  • Core Web Vitals Focus on INP : Reduce input delay (optimize JS, defer non-critical work, limit main-thread blocking).
  • Content Helpfulness : Depth, originality, and first-hand proof (examples, screenshots, policies, pricing ranges).
  • Local Pack Enhancements : Services / products in GBP, geo-landing pages with unique value, review velocity / keywords.
  • Image & Video in SERPs : Descriptive file names / alt, structured data, short explainer clips for service intent.
  • Index Hygiene at Scale : Control parameters / facets, consolidate near-dupes, maintain clean sitemaps and canonicals.
  • Privacy & Measurement Resilience : First-party events in GA4, UTMs for GBP and SERP features, server-side where feasible.
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    Seo Specialist • Bikaner, IN