Solar Square - Digital Marketing Specialist

Responsibilities :

• Work closely with internal and external stakeholders to maximise the ROI of all earned, owned, and paid media.
• Creation, implementation, and continual optimisation of the company's digital advertising campaigns (Google Ads, LinkedIn etc) in line with Marketing strategy and budget.
• Optimisation of the company website, developing user experience and content where required, whilst driving SEO and SEM.
• Management of company social media channels including content planning, scheduling, and posting, plus community management, A / B testing, monitoring, and reporting on performance.
• Owning the content schedule / posting of the company blog with ongoing SEO enhancement.
• Creation, implementation, and evaluation of the company's e-blast campaigns.
• Report on monthly digital advertising and social media performance against targets, ensuring optimisation of channels and spend.
• Liaise with the Marketing Communications Manager, product managers and graphic designers to ensure clear direction as part of campaign set-up.
• Keep relevant stakeholders including the sales team up to speed with campaign status, engaging with key internal customers and hosting training where necessary.
• Report on wider campaign results i. lead generation from promotions and URL trackingf experience in a digital marketing role, preferably in the healthcare or medical devices industry

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