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Solar Square - Digital Marketing Specialist

Solar Square - Digital Marketing Specialist

SolarSquare EnergyMumbai, India
6 days ago
Job description

Responsibilities :

  • Work closely with internal and external stakeholders to maximise the ROI of all earned, owned, and paid media.
  • Creation, implementation, and continual optimisation of the company's digital advertising campaigns (Google Ads, LinkedIn etc) in line with Marketing strategy and budget.
  • Optimisation of the company website, developing user experience and content where required, whilst driving SEO and SEM.
  • Management of company social media channels including content planning, scheduling, and posting, plus community management, A / B testing, monitoring, and reporting on performance.
  • Owning the content schedule / posting of the company blog with ongoing SEO enhancement.
  • Creation, implementation, and evaluation of the company's e-blast campaigns.
  • Report on monthly digital advertising and social media performance against targets, ensuring optimisation of channels and spend.
  • Liaise with the Marketing Communications Manager, product managers and graphic designers to ensure clear direction as part of campaign set-up.
  • Keep relevant stakeholders including the sales team up to speed with campaign status, engaging with key internal customers and hosting training where necessary.
  • Report on wider campaign results i. lead generation from promotions and URL trackingf experience in a digital marketing role, preferably in the healthcare or medical devices industry

ref : iimjobs.com)

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Digital Marketing Specialist • Mumbai, India

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